It’s been more than two years since Eli Lilly announced LillyDirect, a platform that combines telehealth and pharmacy services to provide access to Lilly’s portfolio of diabetes, migraine and obesity medications. The goal is to offer a more transparent and affordable way to access certain drugs. The platform has quickly drawn attention from both consumers and lawmakers.

To understand LillyDirect’s growth and where it’s headed, Senior Writer Anastassia Gliadkovskaya spoke with Jen Mazur, senior vice president and general manager of U.S. LillyDirect and Consumer Services.

To learn more about the topics in this episode: 
Eli Lilly launches oral GLP-1 drug across US through Lilly Direct, telehealth providers
Lilly makes website to simplify access to obesity drug Zepbound, plus diabetes and migraine meds
'Abuse of power': Senators call out 'shady tactics' after investigating Pfizer, Lilly DTC platforms

 

It&rsquo;s been more than two years since Eli Lilly announced LillyDirect, a platform that combines telehealth and pharmacy services to provide access to Lilly&rsquo;s portfolio of diabetes, migraine and obesity medications. The goal is to offer a more transparent and affordable way to access certain drugs. The platform has quickly drawn attention from both consumers and lawmakers.
To understand LillyDirect&rsquo;s growth and where it&rsquo;s headed, Senior Writer Anastassia Gliadkovskaya spoke with Jen Mazur, senior vice president and general manager of U.S. LillyDirect and Consumer Services.
To learn more about the topics in this episode:&nbsp;
<ul>
<li><a href="https://www.fiercehealthcare.com/telehealth/eli-lillys-launches-oral-glp-1-drug-across-us-through-lilly-direct-telehealth-providers">Eli Lilly launches oral GLP-1 drug across US through Lilly Direct, telehealth providers</a></li>
<li><a href="https://www.fiercepharma.com/marketing/lilly-makes-website-simplify-access-obesity-drug-zepbound-plus-diabetes-and-migraine-meds">Lilly makes website to simplify access to obesity drug Zepbound, plus diabetes and migraine meds</a></li>
<li><a href="https://www.fiercepharma.com/marketing/senators-condemn-big-pharmas-shady-tactics-after-investigating-pfizer-lilly-dtc-platforms">'Abuse of power': Senators call out 'shady tactics' after investigating Pfizer, Lilly DTC platforms</a></li>
</ul>
&nbsp;

Podnosis: the pulse of the healthcare industry. Every week, journalists from Fierce Healthcare dive into some of the industry’s biggest trends. We talk to the experts about what’s important now so you can prep for the future. Hear about all things healthcare, from physician practices to hospital chains and insurance giants—and those that mix all three—plus the tech they use, disruptors looking to compete and people moving the sector forward. Follow Podnosis on Apple Podcasts, Spotify, Amazon or wherever you get your podcasts.

Podnosis: the pulse of the healthcare industry. Every week, journalists from Fierce Healthcare dive into some of the industry’s biggest trends. We talk to the experts about what’s important now so you can prep for the future. Hear about all things healthcare, from physician practices to hospital chains and insurance giants—and those that mix all three—plus the tech they use, disruptors looking to compete and people moving the sector forward. Follow Podnosis on Apple Podcasts, Spotify, Amazon or wherever you get your podcasts.

Podnosis

Podnosis: the pulse of the healthcare industry. Every week, journalists from Fierce Healthcare dive into some of the industry’s biggest trends. We talk to the experts about what’s important now so you can prep for the future. Hear about all things healthcare, from physician practices to hospital chains and insurance giants—and those that mix all three—plus the tech they use, disruptors looking to compete and people moving the sector forward. Follow Podnosis on Apple Podcasts, Spotify, Amazon or wherever you get your podcasts.

An insider’s look at LillyDirect

Marker second segment

A new value-based care program for chronic condition management begins July 5.

The Advancing Chronic Care with Effective Scalable Solutions Model, or ACCESS, offers vendors outcome-aligned payments for managing qualifying chronic conditions.

In total, 150 digital health companies are participating, including some in the behavioral health track. How does behavioral health fit into ACCESS, and what types of services are participants offering?

Senior Writer Anastassia Gliadkovskaya talks with two behavioral health companies about the elements needed for success and what the model signals about where payments for these services could be headed.

First, you’ll hear her conversation with Wes Knepper, vice president of clinical excellence at SonderMind. Then, you’ll hear her conversation with Jenna Glover, Ph.D., chief clinical officer at Headspace.

To learn more about the topics in this episode: 
A deeper dive into the ACCESS Model—Who’s participating, potential headwinds and how it could spur h… 
CMS taps 150 digital health companies, providers for ACCESS Model 

A new value-based care program for chronic condition management begins July 5.
The Advancing Chronic Care with Effective Scalable Solutions Model, or ACCESS, offers vendors outcome-aligned payments for managing qualifying chronic conditions.
In total, 150 digital health companies are participating, including some in the behavioral health track. How does behavioral health fit into ACCESS, and what types of services are participants offering?
Senior Writer Anastassia Gliadkovskaya talks with two behavioral health companies about the elements needed for success and what the model signals about where payments for these services could be headed.
First, you&rsquo;ll hear her conversation with Wes Knepper, vice president of clinical excellence at SonderMind. Then, you&rsquo;ll hear her conversation with Jenna Glover, Ph.D., chief clinical officer at Headspace.
To learn more about the topics in this episode:&nbsp;
<ul>
<li><a href="https://www.fiercehealthcare.com/health-tech/deeper-dive-access-model-whos-participating-potential-headwinds-and-how-it-could-spur" aria-label="Link A deeper dive into the ACCESS Model&mdash;Who&rsquo;s participating, potential headwinds and how it could spur h&hellip;">A deeper dive into the ACCESS Model&mdash;Who&rsquo;s participating, potential headwinds and how it could spur h&hellip;</a>&nbsp;</li>
<li><a href="https://www.fiercehealthcare.com/digital-health/cms-taps-150-digital-health-companies-providers-access-model" aria-label="Link CMS taps 150 digital health companies, providers for ACCESS Model">CMS taps 150 digital health companies, providers for ACCESS Model</a>&nbsp;</li>
</ul>

ACCESS Model: behavioral health edition

Cybersecurity has long been a priority for hospitals, but the risks are shifting as AI, biometrics and digital identity tools become more deeply embedded in care delivery. For health systems, the challenge is not just keeping hackers out. It is making sure clinicians can quickly access the tools they need while guarding against new threats, including AI agents that can move through systems at machine speed.

Senior Writer Anastassia Gliadkovskaya talks with Sean Kelly, M.D., chief medical officer of Imprivata, a digital identity security company, about why hospitals need to rethink access management, treat AI as a high-risk third party and build stronger guardrails around the vendors and tools connecting to their systems. 

To learn more about the topics in this episode: 
An emerging cyberthreat: vishing 
ECRI flags misuse of AI chatbots as a top health tech hazard in 2026
How healthcare ransomware attacks shifted in 2025 

Cybersecurity has long been a priority for hospitals, but the risks are shifting as AI, biometrics and digital identity tools become more deeply embedded in care delivery. For health systems, the challenge is not just keeping hackers out. It is making sure clinicians can quickly access the tools they need while guarding against new threats, including AI agents that can move through systems at machine speed.
Senior Writer Anastassia Gliadkovskaya talks with Sean Kelly, M.D., chief medical officer of Imprivata, a digital identity security company, about why hospitals need to rethink access management, treat AI as a high-risk third party and build stronger guardrails around the vendors and tools connecting to their systems.&nbsp;
To learn more about the topics in this episode:&nbsp;
<ul>
<li><a href="https://www.fiercehealthcare.com/health-tech/emerging-cyberthreat-vishing" aria-label="Link An emerging cyberthreat: vishing">An emerging cyberthreat: vishing</a>&nbsp;</li>
<li><a href="https://www.fiercehealthcare.com/health-tech/ecri-flags-misuse-ai-chatbots-top-health-tech-hazard-2026" aria-label="Link ECRI flags misuse of AI chatbots as a top health tech hazard in 2026">ECRI flags misuse of AI chatbots as a top health tech hazard in 2026</a></li>
<li><a href="https://www.fiercehealthcare.com/health-tech/how-healthcare-ransomware-attacks-are-shifting-2025" aria-label="Link How healthcare ransomware attacks shifted in 2025">How healthcare ransomware attacks shifted in 2025</a>&nbsp;</li>
</ul>

Badges, bots and blind spots 

Life insurance may not be the first thing that comes to mind when thinking about healthcare. But some life insurers are increasingly interested in incentivizing healthy habits.

John Hancock has invested in its health and wellness program for more than a decade. The program’s goal is to reward policyholders for things like exercise and preventive health screenings. There’s actually a simple business rationale behind this approach. To explain, Senior Writer Anastassia Gliadkovskaya talks with John Hancock CEO Brooks Tingle.

To learn more about the topics in this episode: 
Mercer survey: Employers eye cost-shifting strategies as health benefit spend rises
Only 1 in 4 employers able to ‘absorb’ increasing health benefit costs without impacting business 

Life insurance may not be the first thing that comes to mind when thinking about healthcare. But some life insurers are increasingly interested in incentivizing healthy habits.
John Hancock has invested in its health and wellness program for more than a decade. The program&rsquo;s goal is to reward policyholders for things like exercise and preventive health screenings. There&rsquo;s actually a simple business rationale behind this approach. To explain, Senior Writer Anastassia Gliadkovskaya talks with John Hancock CEO Brooks Tingle.
To learn more about the topics in this episode:&nbsp;
<ul>
<li><a href="https://www.fiercehealthcare.com/payers/mercer-survey-employers-eye-cost-shifting-strategies-health-benefit-spend-rises" aria-label="Link Mercer survey: Employers eye cost-shifting strategies as health benefit spend rises">Mercer survey: Employers eye cost-shifting strategies as health benefit spend rises</a></li>
<li><a href="https://www.fiercehealthcare.com/finance/only-1-4-healthcare-orgs-able-absorb-increasing-health-benefit-costs-without-impacting" aria-label="Link Only 1 in 4 employers able to &lsquo;absorb&rsquo; increasing health benefit costs without impacting business">Only 1 in 4 employers able to &lsquo;absorb&rsquo; increasing health benefit costs without impacting business</a>&nbsp;</li>
</ul>

An insider’s look at LillyDirect

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