My next guest is Jaime Ng, Founder and CEO of MatchCasts, an Ad-Tech platform that automates podcast advertising for brands, taking the pain out of finding the right podcasts to create a campaign that resonates with their audience.

Prior to building MatchCasts, Jaime was Chief Marketing Officer with RedMart and NTUC Link and spent over 18 years working in the US, UK and Southeast Asia building MarTech and AdTech platforms for companies such as MediaCorp (Singapore), TripAdvisor (US), MySpace (US) and element14 (FTSE 250).Before COVID, she could be seen living in multiple cities in Southeast Asia several months at a time. Aside from building MatchCasts, Jaime is also an angel investor in various startups and consults on marketing and advertising technology globally.

In this episode that was recorded on Day 1 of the inaugural PodFest Asia Virtual Event on 3 Dec 2020, I get to ask Jaime on
How Matchcasts help podcasters monetize their shows and get matched with advertisers
What are some reasons for the popularity of Ximalaya FM, China’s most popular professional platform for podcasting and audio-sharing
How big tech firms in the western world or outside China could emulate the super app model of Ximalaya FM
Why Vietnam , Philippines, Indonesia are prime emerging markets with audio content and podcasting on the rise in these parts of Asia and many more

Join MatchCasts for free. MatchCasts is a FREE platform in Asia to help podcasters monetise their shows and get matched with advertisers. Sign up at https://www.matchcasts.com/ 

P.S. PodFest Asia is hosting PodFest Asia - Second Virtual Event from 28-29 Jan 2021. Would you like to attend? Reserve your spot via m.me/podfestasia or our LinkedIn event page: https://www.linkedin.com/events/podfestasia-secondvirtualevent6752860079021813760/

#podcast#podcasts#podfestasia#ximalaya #futureofpodcasting

 

My next guest is Jaime Ng, Founder and CEO of MatchCasts, an Ad-Tech platform that automates podcast advertising for brands, taking the pain out of finding the right podcasts to create a campaign that resonates with their audience.
Prior to building MatchCasts, Jaime was Chief Marketing Officer with RedMart and NTUC Link and spent over 18 years working in the US, UK and Southeast Asia building MarTech and AdTech platforms for companies such as MediaCorp (Singapore), TripAdvisor (US), MySpace (US) and element14 (FTSE 250).Before COVID, she could be seen living in multiple cities in Southeast Asia several months at a time. Aside from building MatchCasts, Jaime is also an angel investor in various startups and consults on marketing and advertising technology globally.
In this episode that was recorded on Day 1 of the inaugural PodFest Asia Virtual Event on 3 Dec 2020, I get to ask Jaime on
<ul>
<li>How Matchcasts help podcasters monetize their shows and get matched with advertisers</li>
<li>What are some reasons for the popularity of Ximalaya FM, China&rsquo;s most popular professional platform for podcasting and audio-sharing</li>
<li>How big tech firms in the western world or outside China could emulate the super app model of Ximalaya FM</li>
<li>Why Vietnam , Philippines, Indonesia are prime emerging markets with audio content and podcasting on the rise in these parts of Asia and many more</li>
</ul>
Join MatchCasts for free. MatchCasts is a FREE platform in Asia to help podcasters monetise their shows and get matched with advertisers. Sign up at <a href="https://www.matchcasts.com/">https://www.matchcasts.com/&nbsp;</a>
<a href="https://www.facebook.com/podfestasia/?__cft__[0]=AZUQSAByrbdnJmN0ga0BZ0x1JfBgafg1iCKFwFhlABJpwOxnT4TsFFXcclyVUHDmWoLZwTFUVTEVMLmKUMQ3n0liZ8-C70O9JxvoEm0EfQ7f9NZ9NL2yMD_UEe-Dfcq4xobRA7Uh1hO-8eSuFpU1E2uuDZZkHDecAZEaJ0TQW-ftBw&amp;__tn__=kK-R">P.S. PodFest Asia</a> is hosting PodFest Asia - Second Virtual Event from 28-29 Jan 2021. Would you like to attend? Reserve your spot via <a href="https://m.me/podfestasia?fbclid=IwAR12LeBhQ7_bBSm0kHl_l4brTmXFjxOJbyhrPieCw74Bq0FughQp8ZfzAac">m.me/podfestasia</a> or our LinkedIn event page: https://www.linkedin.com/events/podfestasia-secondvirtualevent6752860079021813760/
<a href="https://www.facebook.com/hashtag/podcast?__eep__=6&amp;__cft__[0]=AZUQSAByrbdnJmN0ga0BZ0x1JfBgafg1iCKFwFhlABJpwOxnT4TsFFXcclyVUHDmWoLZwTFUVTEVMLmKUMQ3n0liZ8-C70O9JxvoEm0EfQ7f9NZ9NL2yMD_UEe-Dfcq4xobRA7Uh1hO-8eSuFpU1E2uuDZZkHDecAZEaJ0TQW-ftBw&amp;__tn__=*NK-R">#podcast</a> <a href="https://www.facebook.com/hashtag/podcasts?__eep__=6&amp;__cft__[0]=AZUQSAByrbdnJmN0ga0BZ0x1JfBgafg1iCKFwFhlABJpwOxnT4TsFFXcclyVUHDmWoLZwTFUVTEVMLmKUMQ3n0liZ8-C70O9JxvoEm0EfQ7f9NZ9NL2yMD_UEe-Dfcq4xobRA7Uh1hO-8eSuFpU1E2uuDZZkHDecAZEaJ0TQW-ftBw&amp;__tn__=*NK-R">#podcasts</a> <a href="https://www.facebook.com/hashtag/podfestasia?__eep__=6&amp;__cft__[0]=AZUQSAByrbdnJmN0ga0BZ0x1JfBgafg1iCKFwFhlABJpwOxnT4TsFFXcclyVUHDmWoLZwTFUVTEVMLmKUMQ3n0liZ8-C70O9JxvoEm0EfQ7f9NZ9NL2yMD_UEe-Dfcq4xobRA7Uh1hO-8eSuFpU1E2uuDZZkHDecAZEaJ0TQW-ftBw&amp;__tn__=*NK-R">#podfestasia</a> <a href="https://www.facebook.com/hashtag/futureofpodcasting?__eep__=6&amp;__cft__[0]=AZUQSAByrbdnJmN0ga0BZ0x1JfBgafg1iCKFwFhlABJpwOxnT4TsFFXcclyVUHDmWoLZwTFUVTEVMLmKUMQ3n0liZ8-C70O9JxvoEm0EfQ7f9NZ9NL2yMD_UEe-Dfcq4xobRA7Uh1hO-8eSuFpU1E2uuDZZkHDecAZEaJ0TQW-ftBw&amp;__tn__=*NK-R">#ximalaya #futureofpodcasting</a>
&nbsp;

PodFest Asia is the first podcast-themed conference in Asia, founded and curated by Wayne Cheong in Nov 2020. The inaugural PodFest Asia - A Virtual Event was successfully held on Dec 3-4 2020 with 21x speakers from over a dozen countries gracing the event. This is followed by PodFest Asia - Second Virtual Event on 28-29 Jan 2021 (36x speakers from over 2x dozen countries), an audio workshop in Feb 2021 and podcast live streaming workshop in Mar 2021. Asia's first ever in-person Podcast Festival will also be held in April 2021, bringing together top podcasters, audio producers, content distributors, digital marketers, ad tech, audio management solution providers and fans together in Singapore. PodFest Asia is committed to creating an active, resource-sharing network through these series of events and workshops for Asia-based podcasters to exchange ideas and best practices. Recordings will be made available on Spotify, Google and Apple podcast and YouTube after the event. P.S. Join our community via m.me/PodFestAsia , watch audio and video replays, reserve your attendee spot, sign up as a speaker, become a sponsor and more!

Who should listen to PodFest Asia Podcast?
Audio content producers
Audio technicians
Audio content distributors & publishers
Audio platforms & service providers
Researchers & writers covering audio content & adtech 
Corporates & brands
Marketers & agencies
Independent & amateur podcasters
Anyone looking to grow your individual, passion project or business podcast
Other creators on popular channels eg. Twitch, TikTok, Spotify, YouTube, Instagram, Facebook, LinkedIn, Streamyard, Bandcamp, Patreon, and more 
Listeners & podcast fans

PodFest Asia is the first podcast-themed conference in Asia, founded and curated by Wayne Cheong in Nov 2020. The inaugural PodFest Asia - A Virtual Event was successfully held on Dec 3-4 2020 with 21x speakers from over a dozen countries gracing the event. This is followed by PodFest Asia - Second Virtual Event on 28-29 Jan 2021 (36x speakers from over 2x dozen countries), an audio workshop in Feb 2021 and podcast live streaming workshop in Mar 2021. Asia's first ever in-person Podcast Festival will also be held in April 2021, bringing together top podcasters, audio producers, content distributors, digital marketers, ad tech, audio management solution providers and fans together in Singapore. PodFest Asia is committed to creating an active, resource-sharing network through these series of events and workshops for Asia-based podcasters to exchange ideas and best practices. Recordings will be made available on Spotify, Google and Apple podcast and YouTube after the event.&nbsp;P.S. Join our community via <a href="https://m.me/PodFestAsia?fbclid=IwAR1hQO4YhBW9RApx3mDT27ObQEs-FF3rrxu3uNqEX5ZvYAL1sj57wGYhf14">m.me/PodFestAsia</a>&nbsp;, watch audio and video replays, reserve your attendee spot, sign up as a speaker, become a sponsor and more!
Who should listen to PodFest Asia Podcast?
<ul>
<li>Audio content producers</li>
<li>Audio technicians</li>
<li>Audio content distributors &amp; publishers</li>
<li>Audio platforms &amp; service providers</li>
<li>Researchers &amp; writers covering audio content &amp; adtech&nbsp;</li>
<li>Corporates &amp; brands</li>
<li>Marketers &amp; agencies</li>
<li>Independent &amp; amateur podcasters</li>
<li>Anyone looking to grow your individual, passion project or business podcast</li>
<li>Other creators on popular channels eg. Twitch, TikTok, Spotify, YouTube, Instagram, Facebook, LinkedIn, Streamyard, Bandcamp, Patreon, and more&nbsp;</li>
<li>Listeners &amp; podcast fans</li>
</ul>

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