In this next episode of PodFest Asia Podcast, let’s talk about more fun stuff about #podcasting and #adtech101!

My next guest is Bryan Barletta - founder of Sounds Profitable - the new weekly podcast adtech newsletter from Podnews. According to Bryan, the goal of Sounds Profitable is to educate and empower each and everyone of us in the podcasting and adtech industry, especially those of us in PodFest Asia Community.  If you’ve had a chance to talk with Bryan directly, you’ll know that he is truly passionate about both adtech and podcasting. He and I are firm believers in learning through asking tough questions and discussing the answers. Armed with today’s new knowledge, he want to help our community ask more questions by taking on complex topics, breaking them down with context, and sharing the knowledge.

When I started podcasting in 2019 making our debut at the rise conference in Hong Kong, it was as simple as uploading audio to anchor and then the magic happens with my content distributed to Apple Spotify Google and wherever you get your podcasts. Then I saw what adtech offered and I was intrigued. Dynamic ad insertion opened up a world of possibilities as I could increase our ad inventory by selling spots tailored to regions in Asia and beyond. Adtech has come a long way in the last few years, and I reached out to Bryan Barletta in mid-Nov 2020 to give my content pillar, The CMO Asia Podcast audience a crash course in adtech, which you can hear in part one of this episode - where he also shares why transcription and contextual is so important in 2021 and beyond. In part two of this episode, Bryan rejoins our virtual podcasting studio during Asia's first ever Podcast Festival, PodFest Asia - A Virtual Event to talk about his #Podscape #Supergraphic and Sounds Profitable's upcoming Product Deepdive series, which is available for free and on demand! 

Listen in to learn more below, and get involved at M.me/PodFestAsia !
Why Streaming Ad Insertion (SAI) has a lot of similarities to Apple’s iAd which died due to sits lack of third party attribution?


Why Spotify does not magically get access and rights to all of the hosting data Megaphone has collected?
Many podcast shows in Asia are still hosted on Anchor, where do you suggest they host their shows?
Why the acquisition of Megaphone by Spotify is great news for all the people who are in the podcast advertising space?

P.S.Get the latest from podcasting's adtech world with Bryan’s free weekly newsletter via https://soundsprofitable.com and visit his Patreon page https://www.patreon.com/soundsprofitable

 

 

In this next episode of PodFest Asia Podcast, let&rsquo;s talk about more fun stuff about #podcasting and #adtech101!
My next guest is Bryan Barletta - founder of Sounds Profitable - the new weekly podcast adtech newsletter from Podnews. According to Bryan, the&nbsp;goal of Sounds Profitable is to educate and empower each and everyone of us in the podcasting and adtech industry, especially those of us in PodFest Asia Community.&nbsp; If you&rsquo;ve had a chance to talk with Bryan directly, you&rsquo;ll know that he is truly passionate about both adtech and podcasting. He and I are firm believers in learning through asking tough questions and discussing the answers. Armed with today&rsquo;s new knowledge, he want to help our community ask more questions by taking on complex topics, breaking them down with context, and sharing the knowledge.
When I started podcasting in 2019 making our debut at the rise conference in Hong Kong, it was as simple as uploading audio to anchor and then the magic happens with my content distributed to Apple Spotify Google and wherever you get your podcasts. Then I saw what adtech offered and I was intrigued.&nbsp;Dynamic ad insertion opened up a world of possibilities as I could increase our ad inventory by selling spots tailored to regions in Asia and beyond.&nbsp;Adtech has come a long way in the last few years, and I reached out to Bryan Barletta in mid-Nov 2020 to give my content pillar, The CMO Asia Podcast audience a crash course in adtech, which you can hear in part one of this episode - where he also shares why transcription and contextual is so important in 2021 and beyond.&nbsp;In part two of this episode, Bryan rejoins our virtual podcasting&nbsp;studio during Asia's first ever Podcast Festival, PodFest Asia - A&nbsp;Virtual Event to talk about his #Podscape #Supergraphic and Sounds Profitable's&nbsp;upcoming Product Deepdive series, which is available for free and on demand!&nbsp;
Listen in to learn more below, and get involved at <a href="https://l.facebook.com/l.php?u=https%3A%2F%2FM.me%2FPodFestAsia%3Ffbclid%3DIwAR0H8ikFIMG3yXLc-lZA-hJIIi4fmHxr3FBAEYKzUt8QMxZH_b_QTP7tZis&amp;h=AT3PbWHYQR0eVtgAJj4WEkRSBeV5fOI8CtClfl5jyGWbpXHOoH0IXvLpOMs1P5dcQoeBtLm-T1oSA4mu8A0jvY-MiH0ynTA770YKnUJVqNTm_3OcKV_qPIZ3cxgPhPjRs96km_o&amp;__tn__=-UK-R&amp;c[0]=AT0Vcmqh7APQOAm3vWcJMLVmLOipraVYZmFY56j24K4VCAFVlNJU51JQdl3PsSRN4SWLLCYyaGuGoS4SHW3Gg9i_eHqb34tt6vWqf8ZU6-XZ5mcfHFk4VGkBeNXW1QJcJvJuGZOxFTQGOXVLM0Gd5U9UBVGJIj8OAzQIhSSMzHWz_bBZeFEdTQ61Qy3P">M.me/PodFestAsia</a> !
<ul>
<li>Why Streaming Ad Insertion (SAI) has a lot of similarities to Apple&rsquo;s iAd which died due to sits lack of third party attribution?</li>
<li>
Why Spotify does not magically get access and rights to all of the hosting data Megaphone has collected?
</li>
<li>Many podcast shows in Asia are still hosted on Anchor, where do you suggest they host their shows?</li>
<li>Why the acquisition of Megaphone by Spotify is great news for all the people who are in the podcast advertising space?</li>
</ul>
P.S.Get the latest from podcasting's adtech world with Bryan&rsquo;s free weekly newsletter via <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fsoundsprofitable.com%2F%3Ffbclid%3DIwAR0riDvNTvdApV701WWAdvOkyKHrj0_5WlecbZ-iiD3fWy1X7jYetF3NgQ8&amp;h=AT2p2OjhBYVK9njECTF0S4j1PD6mZa5dtmCYEHXT77RKJthqcj-FFS6Uc1rJjmYlUHZqijBFFMJB8e73OwGsv8KzKAE-sKbWsjB-e8LSOUGRee6ZKtUHs8-bFqYwXuiTkqD8Vfs&amp;__tn__=-UK-R&amp;c[0]=AT0Vcmqh7APQOAm3vWcJMLVmLOipraVYZmFY56j24K4VCAFVlNJU51JQdl3PsSRN4SWLLCYyaGuGoS4SHW3Gg9i_eHqb34tt6vWqf8ZU6-XZ5mcfHFk4VGkBeNXW1QJcJvJuGZOxFTQGOXVLM0Gd5U9UBVGJIj8OAzQIhSSMzHWz_bBZeFEdTQ61Qy3P">https://soundsprofitable.com</a> and visit his Patreon page <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.patreon.com%2Fsoundsprofitable%3Ffbclid%3DIwAR0HQZ0ck6acgxSKQPSe-iTQKxU5oi3A1YOLuN2sNaZKBbuSOXiua90o-Sw&amp;h=AT3C3yZfIx8Y6p4v-mygRKSPT6T-78t46VisHhn2iwKlZ1nMr1tQVjnPjtYRD4Y9Cza2jRI9E2Cgw8sUU2NNtgqRqYjdHvu-5sxdOiYZFwi4lVEpb4MOGPsfeMCglztXM5nOYYc&amp;__tn__=-UK-R&amp;c[0]=AT0Vcmqh7APQOAm3vWcJMLVmLOipraVYZmFY56j24K4VCAFVlNJU51JQdl3PsSRN4SWLLCYyaGuGoS4SHW3Gg9i_eHqb34tt6vWqf8ZU6-XZ5mcfHFk4VGkBeNXW1QJcJvJuGZOxFTQGOXVLM0Gd5U9UBVGJIj8OAzQIhSSMzHWz_bBZeFEdTQ61Qy3P">https://www.patreon.com/soundsprofitable</a>
&nbsp;
&nbsp;

PodFest Asia is the first podcast-themed conference in Asia, founded and curated by Wayne Cheong in Nov 2020. The inaugural PodFest Asia - A Virtual Event was successfully held on Dec 3-4 2020 with 21x speakers from over a dozen countries gracing the event. This is followed by PodFest Asia - Second Virtual Event on 28-29 Jan 2021 (36x speakers from over 2x dozen countries), an audio workshop in Feb 2021 and podcast live streaming workshop in Mar 2021. Asia's first ever in-person Podcast Festival will also be held in April 2021, bringing together top podcasters, audio producers, content distributors, digital marketers, ad tech, audio management solution providers and fans together in Singapore. PodFest Asia is committed to creating an active, resource-sharing network through these series of events and workshops for Asia-based podcasters to exchange ideas and best practices. Recordings will be made available on Spotify, Google and Apple podcast and YouTube after the event. P.S. Join our community via m.me/PodFestAsia , watch audio and video replays, reserve your attendee spot, sign up as a speaker, become a sponsor and more!

Who should listen to PodFest Asia Podcast?
Audio content producers
Audio technicians
Audio content distributors & publishers
Audio platforms & service providers
Researchers & writers covering audio content & adtech 
Corporates & brands
Marketers & agencies
Independent & amateur podcasters
Anyone looking to grow your individual, passion project or business podcast
Other creators on popular channels eg. Twitch, TikTok, Spotify, YouTube, Instagram, Facebook, LinkedIn, Streamyard, Bandcamp, Patreon, and more 
Listeners & podcast fans

PodFest Asia is the first podcast-themed conference in Asia, founded and curated by Wayne Cheong in Nov 2020. The inaugural PodFest Asia - A Virtual Event was successfully held on Dec 3-4 2020 with 21x speakers from over a dozen countries gracing the event. This is followed by PodFest Asia - Second Virtual Event on 28-29 Jan 2021 (36x speakers from over 2x dozen countries), an audio workshop in Feb 2021 and podcast live streaming workshop in Mar 2021. Asia's first ever in-person Podcast Festival will also be held in April 2021, bringing together top podcasters, audio producers, content distributors, digital marketers, ad tech, audio management solution providers and fans together in Singapore. PodFest Asia is committed to creating an active, resource-sharing network through these series of events and workshops for Asia-based podcasters to exchange ideas and best practices. Recordings will be made available on Spotify, Google and Apple podcast and YouTube after the event.&nbsp;P.S. Join our community via <a href="https://m.me/PodFestAsia?fbclid=IwAR1hQO4YhBW9RApx3mDT27ObQEs-FF3rrxu3uNqEX5ZvYAL1sj57wGYhf14">m.me/PodFestAsia</a>&nbsp;, watch audio and video replays, reserve your attendee spot, sign up as a speaker, become a sponsor and more!
Who should listen to PodFest Asia Podcast?
<ul>
<li>Audio content producers</li>
<li>Audio technicians</li>
<li>Audio content distributors &amp; publishers</li>
<li>Audio platforms &amp; service providers</li>
<li>Researchers &amp; writers covering audio content &amp; adtech&nbsp;</li>
<li>Corporates &amp; brands</li>
<li>Marketers &amp; agencies</li>
<li>Independent &amp; amateur podcasters</li>
<li>Anyone looking to grow your individual, passion project or business podcast</li>
<li>Other creators on popular channels eg. Twitch, TikTok, Spotify, YouTube, Instagram, Facebook, LinkedIn, Streamyard, Bandcamp, Patreon, and more&nbsp;</li>
<li>Listeners &amp; podcast fans</li>
</ul>

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