There are many things that go into developing a successful podcast, essential however is building strong relationships, creating great content and developing standout marketing.

Career marketer, Pam Kramer has just spent four years as CMO at US podcast network Cadence13. Along with her team, Pam launched more than 40 new podcasts and generated over one billion downloads.

Nick and Nicole chat to Pam about her strategies for success, how brands should approach podcast marketing and her no nonsense preference for host read versus baked-in ads.

They also discuss the dangers of brands hanging their hat on download numbers and the wave of content launching from TV streaming services and how podcasting might be affected. 

References: 

Downloads aren’t the whole story

https://blog.pacific-content.com/downloads-arent-the-whole-story-da7a74252b1d

Consumers are drowning in content

https://www.amplifimedia.com/blogstein/2019/11/4/consumers-are-drowning-in-content?mc_cid=8b8fae4631&mc_eid=1d27b3957c

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

There are many things that go into developing a successful podcast, essential however is building strong relationships, creating great content and developing standout marketing.
Career marketer, Pam Kramer has just spent four years as CMO at US podcast network&nbsp;<a href="https://www.facebook.com/DGitalMedia/?__tn__=K-R&amp;eid=ARBjLBPx5a8bLUOslMNBC024g27M6t_AFAT-Hn-H9025v1fzo6XAOebmiM_mGzG6NiszppyGFqbpaZld&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARAru0WVYtbGDwj3hZzQg736QTaTPTdJjtWBaIfH39tDwQi4TAHwzwKt0AxcE3RHTkeUzM4DS7lEqP-yfS82qRwnwLgUmlfhPkKmbK4NsfsBqhCAEVZRCMXJ6bVBN7dkjXLH486hwPReJ8mBOlMmWXmvYLefHYLzG3JeJaWfNXKWADxiSxkZOSVsnXnRAhe4_rhT7c-7W0DDJJe40qa6kV7aGxIWq8KvT_-HpQxrgC7MsthlL6bF8muKPn-_GYAKEQ7FXttvpb8_2HV1Qr3c8elDcdf_o01Y9NBRHcBJgirkJQ9OGO2ScXQVMlI-MRjuQylJM-8" data-hovercard="/ajax/hovercard/page.php?id=330572853788770&amp;extragetparams=%7B%22__tn__%22%3A%22%2CdK-R-R%22%2C%22eid%22%3A%22ARBjLBPx5a8bLUOslMNBC024g27M6t_AFAT-Hn-H9025v1fzo6XAOebmiM_mGzG6NiszppyGFqbpaZld%22%2C%22fref%22%3A%22mentions%22%7D" data-hovercard-prefer-more-content-show="1">Cadence13</a>. Along with her team, Pam launched more than 40 new podcasts and generated over one billion downloads.
Nick and Nicole chat to Pam about her strategies for success, how brands should approach podcast marketing and her no nonsense preference for host read versus baked-in ads.
They also discuss the dangers of brands hanging their hat on download numbers and the wave of content launching from TV streaming services and how podcasting might be affected.&nbsp;
References:&nbsp;
Downloads aren&rsquo;t the whole story
<a href="https://blog.pacific-content.com/downloads-arent-the-whole-story-da7a74252b1d">https://blog.pacific-content.com/downloads-arent-the-whole-story-da7a74252b1d</a>
Consumers are drowning in content
<a href="https://www.amplifimedia.com/blogstein/2019/11/4/consumers-are-drowning-in-content?mc_cid=8b8fae4631&amp;mc_eid=1d27b3957c">https://www.amplifimedia.com/blogstein/2019/11/4/consumers-are-drowning-in-content?mc_cid=8b8fae4631&amp;mc_eid=1d27b3957c</a>
Podcasting Essentials is produced by:
SoundCartel soundcartel.com.au +61 3 9882 8333

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand &lsquo;talk&rsquo; audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media &ndash; podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That&rsquo;s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia&rsquo;s leading brands for 35 years, and producers of the world&rsquo;s longest monthly business audio magazine, Business Essentials. <a href="https://soundcartel.com.au/">https://soundcartel.com.au/</a>

How to engage you audience through podcasting

Podcasting Essentials

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access and the quality is better than ever, across a wider range of topics. Millions of people regularly listen to on-demand ‘talk’ audio and the numbers are surging. There are many reasons for this but largely it's because podcasts provide a deeper level of engagement than other forms of traditional media. It's also the only medium that allows the listener to multitask at the same time,i.e. while cooking, cleaning or walking the dog.

What does this mean for brands and advertisers looking to connect with new audiences and their existing audiences in new ways? That’s what this podcast series aims to explore.

Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more.

Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli.

SoundCartel specialises in audio production for Australia’s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'

SoundCartel
https://soundcartel.com.au/

+61 3 9882 8333

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access and the quality is better than ever, across a wider range of topics. Millions of people regularly listen to on-demand &lsquo;talk&rsquo; audio and the numbers are surging. There are many reasons for this but largely it's because podcasts provide a deeper level of engagement than other forms of traditional media. It's also the only medium that allows the listener to multitask at the same time,i.e. while cooking, cleaning or walking the dog.
What does this mean for brands and advertisers looking to connect with new audiences and their existing audiences in new ways? That&rsquo;s what this podcast series aims to explore.
Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more.
Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli.
SoundCartel specialises in audio production for Australia&rsquo;s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'
<hr>
SoundCartel <a href="https://soundcartel.com.au/">https://soundcartel.com.au/</a>
+61 3 9882 8333