Podcasting isn’t merely a matter of uploading audio content and then waiting for crowds to tune in. An amplification strategy is at least as important as the story you wish to tell. Fundamentally, a podcast should tie-in with your overall business goals. Those are the lessons Andrew Sidwell offers from his current role as National Content Solutions Manager at Macquarie Media. 

Macquarie has produced several branded podcasts, including Decoding Genius for GE and The Road Next Travelled for Colonial First State. Andrew provides his thoughts on why podcasting is an attractive medium for companies to engage effectively with audiences.

Presented by Nick Schildberger and Chris Ashmore.

More Information

Macquarie Media 
http://www.macquariemedia.com.au 

The Road Next Travelled
http://trnt.com.au

Decoding Genius
https://www.gereports.com.au/decoding-genius-podcast/

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

Podcasting isn&rsquo;t merely a matter of uploading audio content and then waiting for crowds to tune in. An amplification strategy is at least as important as the story you wish to tell. Fundamentally, a podcast should tie-in with your overall business goals. Those are the lessons Andrew Sidwell offers from his current role as National Content Solutions Manager at Macquarie Media.&nbsp;
Macquarie has produced several branded podcasts, including Decoding Genius for GE and The Road Next Travelled for Colonial First State. Andrew provides his thoughts on why podcasting is an attractive medium for companies to engage effectively with audiences.
Presented by&nbsp;Nick Schildberger and Chris Ashmore.
More Information
Macquarie Media&nbsp; <a href="http://www.macquariemedia.com.au">http://www.macquariemedia.com.au</a>&nbsp;
The Road Next Travelled <a href="http://trnt.com.au">http://trnt.com.au</a>
Decoding Genius <a href="https://www.gereports.com.au/decoding-genius-podcast/">https://www.gereports.com.au/decoding-genius-podcast/</a>
&nbsp;
Podcasting Essentials is produced by:
SoundCartel soundcartel.com.au +61 3 9882 8333

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand &lsquo;talk&rsquo; audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media &ndash; podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That&rsquo;s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia&rsquo;s leading brands for 35 years, and producers of the world&rsquo;s longest monthly business audio magazine, Business Essentials. <a href="https://soundcartel.com.au/">https://soundcartel.com.au/</a>

How to engage you audience through podcasting

Podcasting Essentials

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access and the quality is better than ever, across a wider range of topics. Millions of people regularly listen to on-demand ‘talk’ audio and the numbers are surging. There are many reasons for this but largely it's because podcasts provide a deeper level of engagement than other forms of traditional media. It's also the only medium that allows the listener to multitask at the same time,i.e. while cooking, cleaning or walking the dog.

What does this mean for brands and advertisers looking to connect with new audiences and their existing audiences in new ways? That’s what this podcast series aims to explore.

Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more.

Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli.

SoundCartel specialises in audio production for Australia’s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'

SoundCartel
https://soundcartel.com.au/

+61 3 9882 8333

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access and the quality is better than ever, across a wider range of topics. Millions of people regularly listen to on-demand &lsquo;talk&rsquo; audio and the numbers are surging. There are many reasons for this but largely it's because podcasts provide a deeper level of engagement than other forms of traditional media. It's also the only medium that allows the listener to multitask at the same time,i.e. while cooking, cleaning or walking the dog.
What does this mean for brands and advertisers looking to connect with new audiences and their existing audiences in new ways? That&rsquo;s what this podcast series aims to explore.
Every fortnight co-hosts Nick Schildberger and Nicole Goodman, talk with experts in the podcast industry on the latest in technology, trends marketing and so much more.
Podcasting Essentials is co-produced and co-hosted by Nick Schildberger, Nicole Goodman and Chris Ashmore, with technical production by Pete Letts and Belinda Trimbolli.
SoundCartel specialises in audio production for Australia&rsquo;s leading brands and has done so for more than 30 years, responsible for the longest-running, audio magazine - 'Business Essentials.'
<hr>
SoundCartel <a href="https://soundcartel.com.au/">https://soundcartel.com.au/</a>
+61 3 9882 8333

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