In this episode, I dive deep into why protein—especially high-quality whey protein isolate—becomes non-negotiable as we age, and why so many popular products completely miss the mark.

I explain the real differences between whey concentrate, isolate, and hydrolysate; why lactose intolerance is often a quality issue, not a whey issue; and how misleading media “best of” lists often favor cheaper, inferior formulations loaded with additives, sweeteners, and questionable sourcing. I also share why I launched B.rad Nutrition in the first place: after struggling as a consumer to find a truly clean, grass-fed, cold-processed whey protein isolate sourced directly from small family farms in Wisconsin and verified free of heavy metals.

We also zoom out into the bigger longevity picture—how whey protein works with exercise to preserve muscle mass, grip strength, gait speed, and explosive power as we age. I break down the research, including a 2024 meta-analysis on whey protein in older adults, explain why leucine thresholds matter more with age, and connect the dots between strength training, sprinting, and long-term health markers like mile time, 400-meter performance, and grip strength.

If you’re older, trending plant-based, short on time, or simply confused by the protein aisle, this episode lays out exactly what to look for, what to avoid, and why protein needs to come first—every single day.

 

TIMESTAMPS:

Whey protein continues to earn scientific support for its powerful health benefits. Pure and
bioavailable whey isolate is the gold standard for whey protein. [01:05]

It is recommended that you prioritize high-quality when it comes to supplements. [05:29]

When wanting to purchase organic, bear in mind that if the item has thick skin like an avocado, it is not necessary to buy organic, but berries and other fruits and vegetables with the skin that is consumed, it is preferable to go for organic. [06:30]

Whey is a byproduct of cheese manufacturing. [07:37]

In older adults, whey protein can help maintain strength and muscle mass. [09:39]

The time in the mile run is regarded as the single best predictor of one's ability to age gracefully
than any other thing, any blood value or laboratory test. [12:41]

A missing feature of a longevity exerscise program is that brief explosive effort, sprinting and
strength training. [14:45]

The body's ability to synthesize proteins, called protein synthesis, after a meal declines with age.
[20:44]

You need to focus on getting quality sources of protein that contain adequate levels of all nine
essential amino acids. [22:51]

It is recommended your goal to be around one gram of protein per pound of your ideal body
weight. [26:08]

 

LINKS:
Brad Kearns.com
BradNutrition.com
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
B.rad Whey Protein Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes

 

We appreciate all feedback, and questions for Q&A shows, emailed to podcast@bradventures.com. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!

Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:


B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein!


Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!


Ketone-IQ Save 30% off your first subscription order & receive a free six-pack of Ketone-IQ!
Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.


Mito Red Light: Photobiomodulation light panels to enhance cellular energy production, improve recovery, and optimize circadian rhythm. Use code BRAD for 5% discount!


Online educational courses: Numerous great offerings for an immersive home-study educational experience


Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

In this episode, I dive deep into why protein&mdash;especially high-quality whey protein isolate&mdash;becomes non-negotiable as we age, and why so many popular products completely miss the mark.
I explain the real differences between whey concentrate, isolate, and hydrolysate; why lactose intolerance is often a quality issue, not a whey issue; and how misleading media &ldquo;best of&rdquo; lists often favor cheaper, inferior formulations loaded with additives, sweeteners, and questionable sourcing. I also share why I launched B.rad Nutrition in the first place: after struggling as a consumer to find a truly clean, grass-fed, cold-processed whey protein isolate sourced directly from small family farms in Wisconsin and verified free of heavy metals.
We also zoom out into the bigger longevity picture&mdash;how whey protein works with exercise to preserve muscle mass, grip strength, gait speed, and explosive power as we age. I break down the research, including a 2024 meta-analysis on whey protein in older adults, explain why leucine thresholds matter more with age, and connect the dots between strength training, sprinting, and long-term health markers like mile time, 400-meter performance, and grip strength.
If you&rsquo;re older, trending plant-based, short on time, or simply confused by the protein aisle, this episode lays out exactly what to look for, what to avoid, and why protein needs to come first&mdash;every single day.
&nbsp;
TIMESTAMPS:
Whey protein continues to earn scientific support for its powerful health benefits. Pure and bioavailable whey isolate is the gold standard for whey protein. [01:05]
It is recommended that you prioritize high-quality when it comes to supplements. [05:29]
When wanting to purchase organic, bear in mind that if the item has thick skin like an avocado, it is not necessary to buy organic, but berries and other fruits and vegetables with the skin that is consumed, it is preferable to go for organic. [06:30]
Whey is a byproduct of cheese manufacturing. [07:37]
In older adults, whey protein can help maintain strength and muscle mass. [09:39]
The time in the mile run is regarded as the single best predictor of one's ability to age gracefully than any other thing, any blood value or laboratory test. [12:41]
A missing feature of a longevity exerscise program is that brief explosive effort, sprinting and strength training. [14:45]
The body's ability to synthesize proteins, called protein synthesis, after a meal declines with age. [20:44]
You need to focus on getting quality sources of protein that contain adequate levels of all nine essential amino acids. [22:51]
It is recommended your goal to be around one gram of protein per pound of your ideal body weight. [26:08]
&nbsp;
LINKS:
<ul>
<li><a href="https://bradkearns.com/podcast-index/">Brad Kearns.com</a></li>
<li><a href="http://bradnutrition.com/">BradNutrition.com</a></li>
<li><a href="https://a.co/d/3pVVl9w">B.rad Superdrink &ndash; Hydrates 28% Faster than Water&mdash;Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery</a></li>
<li><a href="about:blank">B.rad Whey Protein Superfuel - The Best Protein on The Planet!</a></li>
<li><a href="https://bradkearns.com/shop/">Brad&rsquo;s Shopping Page</a></li>
<li><a href="http://borntowalkbook.com/">BornToWalkBook.com</a></li>
<li><a href="https://bradkearns.com/podcast-index/">B.rad Podcast &ndash; All Episodes</a></li>
<li><a href="https://peluva.com/?view=cro-id28570">Peluva Five-Toe Minimalist Shoes</a><a href="https://www.amazon.com/Audible-Outlive-Science-Art-Longevity/dp/B0B64WL9PK/ref=sr_1_1?dib=eyJ2IjoiMSJ9.mUiQmJW1Y0MX8JDvmiVmUEZZrfbbWVOnkiFIIiPBPXj1ninXeto-i7WH4I36JhWRJvxTDgQ3uBktvFVjIRzC0-vZttEipoYAiV9Y6HB-L4ATkOMisyEKkdY4lN3yFifzTdbFEHeskU55y-7GqCHPv8EB3ZpDxD1SPkBeDOtzkvl2L9rSy4nNpH3XoEdEsoZTR8DPtM0qSu9dOGnL7UbPkiRHuOPUF9GQmBM671zcfYQ.SvOZauSS4lZs4QuljPud3Q4GMMcFqPHiLdXsWVLBWQA&amp;dib_tag=se&amp;hvadid=776736700257&amp;hvdev=c&amp;hvexpln=0&amp;hvlocphy=9031172&amp;hvnetw=g&amp;hvocijid=18154484913355908459--&amp;hvqmt=e&amp;hvrand=18154484913355908459&amp;hvtargid=kwd-2171551921091&amp;hydadcr=8487_13829854&amp;keywords=outlive+book+by+peter+attia&amp;mcid=fb988e9c2bdf36419320a6885749c09b&amp;qid=1764982097&amp;sr=8-1"></a></li>
</ul>
&nbsp;
We appreciate all feedback, and questions for Q&amp;A shows, emailed to&nbsp;<a href="mailto:getoveryourselfpodcast@gmail.com">podcast@bradventures.com</a>. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn&rsquo;t occupy this revered space. Seriously, I won&rsquo;t promote anything that I don't absolutely love and use in daily life:
<ul>
<li>
<a href="http://bradnutrition.com/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">B.rad Nutrition:</a> Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein!
</li>
<li>
<a href="https://peluva.com/?sscid=91k7_1q58j&amp;utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Peluva</a>: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!
</li>
<li>
<a href="https://ketone.com/BRAD?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Ketone-IQ</a>&nbsp;Save 30% off your first subscription order &amp; receive a free six-pack of Ketone-IQ!
</li>
<li><a href="http://getstride.com" data-saferedirecturl="https://www.google.com/url?q=http://getstride.com&amp;source=gmail&amp;ust=1744479083574000&amp;usg=AOvVaw2M5EotlxxWpksCKN7ZVyMD">Get Stride: </a>Advanced DNA, methylation profile, microbiome &amp; blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.</li>
<li>
<a href="https://www.mitoredlight.com/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Mito Red Light:</a>&nbsp;Photobiomodulation light panels to enhance cellular energy production, improve recovery, and optimize circadian rhythm. Use code BRAD for 5% discount!
</li>
<li>
<a href="https://bradventures.thinkific.com/collections?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Online educational courses:</a>&nbsp;Numerous great offerings for an immersive home-study educational experience
</li>
<li>
<a href="https://www.primalhealthcoach.com/brad/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Primal Fitness Expert Certification</a>: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!
</li>
</ul>

Join Brad Kearns, New York Times bestselling author, world #1 ranked masters 60+ high jumper, Speedgolf world record holder, and former world #3 ranked pro triathlete, in pursuing peak performance with passion throughout life. Brad delivers an engaging mix of step-by-step education on important health topics like staying fit, strong and powerful as you age; transforming diet to lose body fat and increase energy; sort through hype and misinformation to make simple, sustainable lifestyle changes; and broaden your perspective beyond a fit body to experience happy relationships, nonstop personal growth, and ultimately sail to 100 with a happy, healthy, long life. Let’s explore beyond shortcuts, hacks, and crushing competition to laugh, have fun, appreciate the journey, and not take ourselves too seriously. It’s time to B.rad!

 

Join Brad Kearns, New York Times bestselling author, world #1 ranked masters 60+ high jumper, Speedgolf world record holder, and former world #3 ranked pro triathlete, in pursuing peak performance with passion throughout life. Brad delivers an engaging mix of step-by-step education on important health topics like staying fit, strong and powerful as you age; transforming diet to lose body fat and increase energy; sort through hype and misinformation to make simple, sustainable lifestyle changes; and broaden your perspective beyond a fit body to experience happy relationships, nonstop personal growth, and ultimately sail to 100 with a happy, healthy, long life. Let&rsquo;s explore beyond shortcuts, hacks, and crushing competition to laugh, have fun, appreciate the journey, and not take ourselves too seriously. It&rsquo;s time to B.rad!
&nbsp;

Brad Kearns, NY Times bestselling author and world #1 masters age 60+ high jumper, offers a fun and diverse mix of interviews with leading authors and health experts, and  how-to shows for peak performance, weight loss, personal growth, and longevity