In this episode, I dive deep into protein supplements—how to avoid crappy products loaded with questionable ingredients, and how to read labels like a pro.

We break down how whey protein is made, why it’s the most potent and bioavailable protein powder, and why it’s far superior to plant-based sources. I also tackle the myths around protein timing and protein bars: you don’t need protein on the go—the goal is adequate protein intake averaged over time, about one gram per pound of ideal body weight. Protein is the foundation for muscle, organ health, and overall performance, while carbs and fats serve mainly as energy.

I compare B.rad Whey Protein Isolate + Creatine Superfuel to a competitor product loaded with processed additives, artificial sweeteners, and flavor chemicals. I explain the difference between whey protein concentrate, isolate, milk protein isolate, casein, and egg white protein—covering digestibility, nutrient density, and potential digestive issues. We also discuss why a few grams of natural sugar in protein is better than chemically intense sweeteners for performance and recovery.

Finally, I share my approach to sourcing animal-based proteins—pasture-raised eggs, ground beef, and affordable grass-fed steaks—and why combining these with a clean, high-quality whey protein powder gives you the building blocks for health, muscle, and longevity.

If you want to navigate the supplement world safely, skip the junk, and prioritize truly effective protein, this episode is for you.

 

TIMESTAMPS:

We are looking at the good and bad of supplementation. [01:10]

We don't need protein on the go. We need to average an adequate amount of protein intake over the long term. [02:18]

Over the years, we have learned that one gram of protein per pound of ideal body weight is recommended. [05:20]

When you think about the protein bars that are on the market, realize that there is a large amount of processing involved in making them. [09:50]

Learn to read labels and know what they mean. [15:22]

Sunflower lecithin is a natural fat used as an emulsifier in protein powders. [16:25]

Compare other protein powders that have been processed. [17:18] 

What is whey and how is it made? [19:34]

The term milk protein isolate lets you know you can consume it even if you have lactose problems. It depends on how lactose intolerant you are. [33:04]

The egg yolk is one of the most nutritious sources of energy on the planet. [35:03]

There is no reason to consume a product loaded with chemicals when you can get some product using natural ingredients. [39:35]

A small amount of sugar is burned in the cell for energy during your active life. [40:36]

Commodity dark chocolate that you find in popular brands doesn't compare in quality with the high-quality artisan bean to bar chocolate. [46:40]

Wine is the only product in the United States that is not required to put all the added ingredients on the label. [49:11]

If you're gonna put something into your body that's in supplemental concentrated form, make sure you navigate to the cleanest, purest product. [53:19]

 

LINKS:
Brad Kearns.com
BradNutrition.com
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
B.rad Whey Protein Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com˜
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes
The Framingham Study
Askinosie Chocolate
Shawn Askinosie podcast
Todd White, Dry Farm Wine podcast
DryFarmWines.com

 

We appreciate all feedback, and questions for Q&A shows, emailed to podcast@bradventures.com. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!

Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:


B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein!


Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!


Ketone-IQ Save 30% off your first subscription order & receive a free six-pack of Ketone-IQ!
Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.


Mito Red Light: Photobiomodulation light panels to enhance cellular energy production, improve recovery, and optimize circadian rhythm. Use code BRAD for 5% discount!


Online educational courses: Numerous great offerings for an immersive home-study educational experience


Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

In this episode, I dive deep into protein supplements&mdash;how to avoid crappy products loaded with questionable ingredients, and how to read labels like a pro.
We break down how whey protein is made, why it&rsquo;s the most potent and bioavailable protein powder, and why it&rsquo;s far superior to plant-based sources. I also tackle the myths around protein timing and protein bars: you don&rsquo;t need protein on the go&mdash;the goal is adequate protein intake averaged over time, about one gram per pound of ideal body weight. Protein is the foundation for muscle, organ health, and overall performance, while carbs and fats serve mainly as energy.
I compare B.rad Whey Protein Isolate + Creatine Superfuel to a competitor product loaded with processed additives, artificial sweeteners, and flavor chemicals. I explain the difference between whey protein concentrate, isolate, milk protein isolate, casein, and egg white protein&mdash;covering digestibility, nutrient density, and potential digestive issues. We also discuss why a few grams of natural sugar in protein is better than chemically intense sweeteners for performance and recovery.
Finally, I share my approach to sourcing animal-based proteins&mdash;pasture-raised eggs, ground beef, and affordable grass-fed steaks&mdash;and why combining these with a clean, high-quality whey protein powder gives you the building blocks for health, muscle, and longevity.
If you want to navigate the supplement world safely, skip the junk, and prioritize truly effective protein, this episode is for you.
&nbsp;
TIMESTAMPS:
We are looking at the good and bad of supplementation. [01:10]
We don't need protein on the go. We need to average an adequate amount of protein intake over the long term. [02:18]
Over the years, we have learned that one gram of protein per pound of ideal body weight is recommended. [05:20]
When you think about the protein bars that are on the market, realize that there is a large amount of processing involved in making them. [09:50]
Learn to read labels and know what they mean. [15:22]
Sunflower lecithin is a natural fat used as an emulsifier in protein powders. [16:25]
Compare other protein powders that have been processed. [17:18]&nbsp;
What is whey and how is it made? [19:34]
The term milk protein isolate lets you know you can consume it even if you have lactose problems. It depends on how lactose intolerant you are. [33:04]
The egg yolk is one of the most nutritious sources of energy on the planet. [35:03]
There is no reason to consume a product loaded with chemicals when you can get some product using natural ingredients. [39:35]
A small amount of sugar is burned in the cell for energy during your active life. [40:36]
Commodity dark chocolate that you find in popular brands doesn't compare in quality with the high-quality artisan bean to bar chocolate. [46:40]
Wine is the only product in the United States that is not required to put all the added ingredients on the label. [49:11]
If you're gonna put something into your body that's in supplemental concentrated form, make sure you navigate to the cleanest, purest product. [53:19]
&nbsp;
LINKS:
<ul>
<li><a href="https://bradkearns.com/podcast-index/">Brad Kearns.com</a></li>
<li><a href="http://bradnutrition.com/">BradNutrition.com</a></li>
<li><a href="https://a.co/d/3pVVl9w">B.rad Superdrink &ndash; Hydrates 28% Faster than Water&mdash;Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery</a></li>
<li><a href="about:blank">B.rad Whey Protein Superfuel - The Best Protein on The Planet!</a></li>
<li><a href="https://bradkearns.com/shop/">Brad&rsquo;s Shopping Page</a></li>
<li><a href="http://borntowalkbook.com/">BornToWalkBook.com</a>&tilde;</li>
<li><a href="https://bradkearns.com/podcast-index/">B.rad Podcast &ndash; All Episodes</a></li>
<li><a href="https://peluva.com/?view=cro-id28570">Peluva Five-Toe Minimalist Shoes</a></li>
<li><a href="https://framinghamheartstudy.org/">The Framingham Study</a></li>
<li><a href="https://askinosie.com/">Askinosie Chocolate</a></li>
<li><a href="https://bradkearns.com/shawn-askinosie-doing-meaningful-work-and-eating-good-chocolate/">Shawn Askinosie podcast</a></li>
<li><a href="https://bradkearns.com/toddwhite/">Todd White, Dry Farm Wine podcast</a></li>
<li><a href="https://www.dryfarmwines.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Brand&amp;utm_content=Brand&amp;gad_source=1&amp;gad_campaignid=17553500610&amp;gbraid=0AAAAADpQM9wWTXcWzq7nvhQ_rAXlzQg2x&amp;gclid=Cj0KCQjwgpzIBhCOARIsABZm7vHYe43ffrsWhBS7Au7k5acnWGFsA0xFivE_j74nyktLOZgp18AAw9waArdiEALw_wcB">DryFarmWines.com</a></li>
</ul>
&nbsp;
We appreciate all feedback, and questions for Q&amp;A shows, emailed to <a href="mailto:getoveryourselfpodcast@gmail.com">podcast@bradventures.com</a>. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn&rsquo;t occupy this revered space. Seriously, I won&rsquo;t promote anything that I don't absolutely love and use in daily life:
<ul>
<li>
<a href="http://bradnutrition.com/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">B.rad Nutrition:</a> Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein!
</li>
<li>
<a href="https://peluva.com/?sscid=91k7_1q58j&amp;utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Peluva</a>: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!
</li>
<li>
<a href="https://ketone.com/BRAD?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Ketone-IQ</a>&nbsp;Save 30% off your first subscription order &amp; receive a free six-pack of Ketone-IQ!
</li>
<li><a href="http://getstride.com" data-saferedirecturl="https://www.google.com/url?q=http://getstride.com&amp;source=gmail&amp;ust=1744479083574000&amp;usg=AOvVaw2M5EotlxxWpksCKN7ZVyMD">Get Stride: </a>Advanced DNA, methylation profile, microbiome &amp; blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.</li>
<li>
<a href="https://www.mitoredlight.com/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Mito Red Light:</a>&nbsp;Photobiomodulation light panels to enhance cellular energy production, improve recovery, and optimize circadian rhythm. Use code BRAD for 5% discount!
</li>
<li>
<a href="https://bradventures.thinkific.com/collections?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Online educational courses:</a>&nbsp;Numerous great offerings for an immersive home-study educational experience
</li>
<li>
<a href="https://www.primalhealthcoach.com/brad/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Primal Fitness Expert Certification</a>: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!
</li>
</ul>

Join Brad Kearns, New York Times bestselling author, world #1 ranked masters 60+ high jumper, Speedgolf world record holder, and former world #3 ranked pro triathlete, in pursuing peak performance with passion throughout life. Brad delivers an engaging mix of step-by-step education on important health topics like staying fit, strong and powerful as you age; transforming diet to lose body fat and increase energy; sort through hype and misinformation to make simple, sustainable lifestyle changes; and broaden your perspective beyond a fit body to experience happy relationships, nonstop personal growth, and ultimately sail to 100 with a happy, healthy, long life. Let’s explore beyond shortcuts, hacks, and crushing competition to laugh, have fun, appreciate the journey, and not take ourselves too seriously. It’s time to B.rad!

 

Join Brad Kearns, New York Times bestselling author, world #1 ranked masters 60+ high jumper, Speedgolf world record holder, and former world #3 ranked pro triathlete, in pursuing peak performance with passion throughout life. Brad delivers an engaging mix of step-by-step education on important health topics like staying fit, strong and powerful as you age; transforming diet to lose body fat and increase energy; sort through hype and misinformation to make simple, sustainable lifestyle changes; and broaden your perspective beyond a fit body to experience happy relationships, nonstop personal growth, and ultimately sail to 100 with a happy, healthy, long life. Let&rsquo;s explore beyond shortcuts, hacks, and crushing competition to laugh, have fun, appreciate the journey, and not take ourselves too seriously. It&rsquo;s time to B.rad!
&nbsp;

Brad Kearns, NY Times bestselling author and world #1 masters age 60+ high jumper, offers a fun and diverse mix of interviews with leading authors and health experts, and  how-to shows for peak performance, weight loss, personal growth, and longevity

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