Today, dietary experts agree on one thing—that protein is the #1 dietary priority to survive (and thrive).

Yes, humans need carbs to fuel an energetic life and natural, nutritious fats for hormone and cellular health, but protein is the #1 dietary priority—and this episode will explain why.

You will learn exactly why we need sufficient dietary protein and why many people fall short of this goal, why restrictive diets (like fasting, keto, or being plant-based) put you at an automatic disadvantage, why getting enough protein can be a challenge and how to overcome that challenge, and the differences in bioavailability for different proteins—such as beans and rice vs. steak, hamburger, eggs, and the #1 supplement whey (which is vastly superior to unhealthy plant proteins). 

We also talk about the 9 essential (and 11 non-essential) amino acids and the reason why the essential ones must come from your diet. You will learn about the “Leucine threshold” to trigger muscle protein synthesis, the optimal times to consume protein and how much to eat, and why protein is an integral part of achieving long-term weight loss. I also explain what crash diets that feature low amounts of protein do to your body and metabolism and why the goal is to be in an anabolic or metabolic state, and not a catabolic state.

As you will hear, the most important thing is to simply try to raise awareness of where you fall in terms of protein intake, and then prioritize! This dietary strategy will keep you away from indulgent foods and lower nutrient density foods. For a quick, easy protein boost, get a bag of B.rad Whey + Creatine Superfuel on Amazon or BradNutrition.com and stir into a glass of water.

 

TIMESTAMPS:

Protein in the dietary centerpiece. We don’t need to meet our target perfectly every day as long as we make it up. [01:00]

Many people are believed to be falling short these days on optimal protein consumption because of the popularity of so-called restrictive diets. [03:00]

It is difficult to optimize protein because there are not a lot of quick on-the-go snack foods that are high in protein. [05:00]

We have to be concerned about the amino acids and getting leucine. [07:00]

Sarcopenia is the age-related muscle loss from lack of protein. [11:00]

Eating whey is a good way to supplement your need for protein. [12:00]

What is the recommendation for sufficient protein intake? Consume one gram per pound of your ideal body weight. [17:00]

What is the protein content of an egg? There are 6 grams of protein in the whites whereas the yolk is rich with fat and other nutrients that are difficult to get from other areas of the diet. [22:00]

If you are habitually under consuming protein, you will soon develop a disease. [29:00]

 

LINKS:
Brad Kearns.com
Brad’s Shopping page
B.rad Whey Protein Isolate Superfuel - The Best Protein on The Planet! Available in Three Delicious Flavors: Vanilla Bean and Cocoa Bean and our Newest Flavor, Peanut Butter!
B.rad Superfruits - Organic Freeze-Dried Exotic Fruit Powder! Natural Electrolyte Hydration & Energy Powder
Outlive

 

Join Brad for more fun on: 

Instagram: @bradkearns1

Facebook: @bradkearnsjumphigh

Twitter: @bradleykearns

YouTube: @brad.kearns

TikTok: @bradkearns

 

We appreciate all feedback, and questions for Q&A shows, emailed to podcast@bradventures.com. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!

Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:
Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!
Mito Red Light: Photobiomodulation light panels to enhance cellular energy production, improve recovery, and optimize circadian rhythm. Use code BRAD for 5% discount!
GAINSWave: Enhance sexual function with high frequency shockwave therapy. Buy 6 and get one treatment free with code: BRAD
Wild Health: Comprehensive online health consultation with blood and DNA testing, personal coaching and precision medicine. Get things dialed in! Use discount code BRAD20 for 20% off!
Take The Cold Plunge online course!
B.rad Whey + Creatine Superfuel: Premium quality, all-natural supplement for peak performance, recovery, and longevity. New Cocoa Bean flavor!
Online educational courses: Numerous great offerings for an immersive home-study educational experience
Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!
Male Optimization Formula with Organs (MOFO): Optimize testosterone naturally with 100% grassfed animal organ supplement

Brad's Favorites on Amazon

I have a newly organized shopping experience at BradKearns.com/Shop. Visit here and you can navigate to my B.rad Nutrition products (for direct order or Amazon order), my library of online multimedia educational courses, great discounts from my affiliate favorites, and my recommended health&fitness products on Amazon.

Today, dietary experts agree on one thing&mdash;that protein is the #1 dietary priority to survive (and thrive).
Yes, humans need carbs to fuel an energetic life and natural, nutritious fats for hormone and cellular health, but protein is the #1 dietary priority&mdash;and this episode will explain why.
You will learn exactly why we need sufficient dietary protein and why many people fall short of this goal, why restrictive diets (like fasting, keto, or being plant-based) put you at an automatic disadvantage, why getting enough protein can be a challenge and how to overcome that challenge, and the differences in bioavailability for different proteins&mdash;such as beans and rice vs. steak, hamburger, eggs, and the #1 supplement whey (which is vastly superior to <a href="https://bradkearns.com/protein-supplementation-for-athletes-what-to-use-what-to-avoid-and-the-risks-of-plant-based-protein/">unhealthy plant proteins</a>).&nbsp;
We also talk about the 9 essential (and 11 non-essential) amino acids and the reason why the essential ones must come from your diet. You will learn about the &ldquo;Leucine threshold&rdquo; to trigger muscle protein synthesis, the optimal times to consume protein and how much to eat, and why protein is an integral part of achieving long-term weight loss. I also explain what crash diets that feature low amounts of protein do to your body and metabolism and why the goal is to be in an anabolic or metabolic state, and not a catabolic state.
As you will hear, the most important thing is to simply try to raise awareness of where you fall in terms of protein intake, and then prioritize! This dietary strategy will keep you away from indulgent foods and lower nutrient density foods. For a quick, easy protein boost, get a bag of B.rad Whey + Creatine Superfuel on Amazon or <a href="http://bradnutrition.com/">BradNutrition.com</a> and stir into a glass of water.
&nbsp;
TIMESTAMPS:
Protein in the dietary centerpiece. We don&rsquo;t need to meet our target perfectly every day as long as we make it up. [01:00]
Many people are believed to be falling short these days on optimal protein consumption because of the popularity of so-called restrictive diets. [03:00]
It is difficult to optimize protein because there are not a lot of quick on-the-go snack foods that are high in protein. [05:00]
We have to be concerned about the amino acids and getting leucine. [07:00]
Sarcopenia is the age-related muscle loss from lack of protein. [11:00]
Eating whey is a good way to supplement your need for protein. [12:00]
What is the recommendation for sufficient protein intake? Consume one gram per pound of your ideal body weight. [17:00]
What is the protein content of an egg? There are 6 grams of protein in the whites whereas the yolk is rich with fat and other nutrients that are difficult to get from other areas of the diet. [22:00]
If you are habitually under consuming protein, you will soon develop a disease. [29:00]
&nbsp;
LINKS:
<ul>
<li><a href="https://bradkearns.com/">Brad Kearns.com</a></li>
<li><a href="https://www.bradkearns.com/shop/">Brad&rsquo;s Shopping page</a></li>
<li><a href="https://a.co/d/731gssV">B.rad Whey Protein Isolate Superfuel - The Best Protein on The Planet! Available in Three Delicious Flavors: Vanilla Bean and Cocoa Bean and our Newest Flavor, Peanut Butter!</a></li>
<li><a href="https://a.co/d/epLtwgg">B.rad Superfruits - Organic Freeze-Dried Exotic Fruit Powder! Natural Electrolyte Hydration &amp; Energy Powder</a><a href="https://www.mam808.org/about"></a></li>
<li><a href="https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599/ref=sr_1_1?crid=3AZTY29JKPHCC&amp;dib=eyJ2IjoiMSJ9.MaEphVhKn32oeFiJz2NLerlNIhNWvYofrSqNAgBHZ6XwLGiKlM3_QWJrYPF3s9sCsFViPVpnBz7iQl6mAW4dzOAP6F8yfJGh-XGjBQPyg7g.XsVvy9Afd8Q5UCzPW_tPMF_HIT6fhZNwxbJKgMDBZ6g&amp;dib_tag=se&amp;keywords=outlive+peter+attia+book+hardback&amp;qid=1734904050&amp;sprefix=Outlive%2Caps%2C175&amp;sr=8-1">Outlive</a></li>
</ul>
&nbsp;
Join Brad for more fun on: 
Instagram: <a href="https://www.instagram.com/bradkearns1/">@bradkearns1</a>
Facebook: <a href="https://www.facebook.com/bradkearnsjumphigh">@bradkearnsjumphigh</a>
Twitter: <a href="https://twitter.com/bradleykearns">@bradleykearns</a>
YouTube: <a href="https://www.youtube.com/channel/UC4XXEoULD0AiiuPHdRw-Efg">@brad.kearns</a>
TikTok: <a href="https://www.tiktok.com/@bradkearns">@bradkearns</a>
&nbsp;
We appreciate all feedback, and questions for Q&amp;A shows, emailed to <a href="mailto:getoveryourselfpodcast@gmail.com">podcast@bradventures.com</a>. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn&rsquo;t occupy this revered space. Seriously, I won&rsquo;t promote anything that I don't absolutely love and use in daily life:
<ul>
<li><a href="https://peluva.com/?sscid=91k7_1q58j" data-saferedirecturl="https://www.google.com/url?q=https://peluva.com/?sscid%3D91k7_1q58j&amp;source=gmail&amp;ust=1694035602925000&amp;usg=AOvVaw0AUDXoSdWPX_Ciu3aYkZgb">Peluva</a>: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!</li>
<li><a href="https://www.mitoredlight.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.mitoredlight.com/&amp;source=gmail&amp;ust=1694035602925000&amp;usg=AOvVaw3yB4vB7v9Poi3yXqxwGAz3">Mito Red Light:&nbsp;</a>Photobiomodulation light panels to enhance cellular energy production, improve recovery, and optimize circadian rhythm.&nbsp;Use code BRAD for 5% discount!</li>
<li><a href="https://gainswave.com/brad/">GAINSWave:</a> Enhance sexual function with high frequency shockwave therapy. Buy 6 and get one treatment free with code: BRAD</li>
<li><a href="http://www.wildhealth.com/brad" data-saferedirecturl="https://www.google.com/url?q=http://www.wildhealth.com/brad&amp;source=gmail&amp;ust=1708294722427000&amp;usg=AOvVaw0neG9pETMXwq8aIYaHiSSw">Wild Health</a>: Comprehensive online health consultation with blood and DNA testing, personal coaching and precision medicine. Get things dialed in! Use discount code BRAD20 for 20% off!<a href="https://bradkearns.com/cold-plunge/" data-saferedirecturl="https://www.google.com/url?q=https://bradkearns.com/cold-plunge/&amp;source=gmail&amp;ust=1694035602925000&amp;usg=AOvVaw27DgKhjBJfGIMO3NtOPzQ0"></a></li>
<li><a href="https://bradkearns.com/cold-plunge/" data-saferedirecturl="https://www.google.com/url?q=https://bradkearns.com/cold-plunge/&amp;source=gmail&amp;ust=1694035602925000&amp;usg=AOvVaw27DgKhjBJfGIMO3NtOPzQ0">Take The Cold Plunge online course!</a></li>
<li><a href="http://bradnutrition.com/" data-saferedirecturl="https://www.google.com/url?q=http://bradnutrition.com/&amp;source=gmail&amp;ust=1694035602925000&amp;usg=AOvVaw3apw1dYkrVMPM-KjVKpCcO">B.rad Whey + Creatine Superfuel</a>: Premium quality, all-natural supplement for peak performance, recovery, and longevity. New Cocoa Bean flavor!</li>
<li><a href="https://bradventures.thinkific.com/collections" data-saferedirecturl="https://www.google.com/url?q=https://bradventures.thinkific.com/collections&amp;source=gmail&amp;ust=1694035602925000&amp;usg=AOvVaw1KeAmB6wYGR3eDWYt8u7Ua">Online educational courses:</a>&nbsp;Numerous great offerings for an immersive home-study educational experience</li>
<li><a href="https://www.primalhealthcoach.com/brad/" data-saferedirecturl="https://www.google.com/url?q=https://www.primalhealthcoach.com/brad/&amp;source=gmail&amp;ust=1694035602925000&amp;usg=AOvVaw2vUrRhcuAvTXFcj8wSH8bW">Primal Fitness Expert Certification</a>: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!</li>
<li><a href="https://bradkearns.com/mofo/" data-saferedirecturl="https://www.google.com/url?q=https://bradkearns.com/mofo/&amp;source=gmail&amp;ust=1694035602925000&amp;usg=AOvVaw0KmIx_5nS8Hn8DUqcyyAXv">Male Optimization Formula with Organs (MOFO):</a>&nbsp;Optimize testosterone naturally with 100% grassfed animal organ supplement</li>
</ul>
<a href="https://www.amazon.com/stores/page/4CCAC4F3-30B1-4459-8312-32EB4121B3D6?ingress=2&amp;visitId=d1dce474-2c5c-4ded-9955-c651e670f542">Brad's Favorites on Amazon</a>
I have a newly organized shopping experience at <a href="http://BradKearns.com/Shop" data-saferedirecturl="https://www.google.com/url?q=http://BradKearns.com/Shop&amp;source=gmail&amp;ust=1694035602925000&amp;usg=AOvVaw2lTUZJbyIoAHm8ftaBtnHA">BradKearns.com/Shop</a>. Visit here and you can navigate to my B.rad Nutrition products (for direct order or Amazon order), my library of online multimedia educational courses, great discounts from my affiliate favorites, and my recommended health&amp;fitness products on Amazon.

Join Brad Kearns, New York Times bestselling author and champion triathlete, Speedgolfer, and masters high jumper, in pursuing peak performance with passion throughout life. Enjoy memorable insights from leading experts on diet, fitness, peak performance, personal growth, relationships, happiness, and longevity. Brad’s “Breather” shows provide step-by-step tips you can implement right away to improve your life. Let’s explore beyond shortcuts, hacks, and crushing competition to laugh, have fun, appreciate the journey, and not take ourselves too seriously. It’s time to B.rad!

Join Brad Kearns, New York Times bestselling author and champion triathlete, Speedgolfer, and masters high jumper, in pursuing peak performance with passion throughout life. Enjoy memorable insights from leading experts on diet, fitness, peak performance, personal growth, relationships, happiness, and longevity. Brad’s “Breather” shows provide step-by-step tips you can implement right away to improve your life. Let’s explore beyond shortcuts, hacks, and crushing competition to laugh, have fun, appreciate the journey, and not take ourselves too seriously. It’s time to B.rad!

Brad Kearns, NY Times bestselling author and Guinness World Record athlete,  offers a fun and diverse mix of interviews with leading authors and health experts, and "Breather" shows for peak performance and personal growth

The B.rad Podcast

Join Brad Kearns, New York Times bestselling author and champion triathlete, speedgolfer, and masters high jumper, in pursuing peak performance with passion throughout life, without taking ourselves too seriously! You'll learn from experts on diet, fitness, peak performance, and personal growth, and enjoy Brad's brief "Breather” shows where you get simple, actionable tips to improve your life right away. Let’s explore beyond hype, hacks, shortcuts, and sciency talk to laugh, have fun, and appreciate the journey. It’s time to B.rad!

Join Brad Kearns, New York Times bestselling author and champion triathlete, speedgolfer, and masters high jumper, in pursuing peak performance with passion throughout life, without taking ourselves too seriously! You'll learn from experts on diet, fitness, peak performance, and personal growth, and enjoy Brad's brief "Breather” shows where you get simple, actionable tips to improve your life right away. Let’s explore beyond hype, hacks, shortcuts, and sciency talk to laugh, have fun, and appreciate the journey. It’s time to B.rad!

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