In this episode, I talk about why only about 21% of Americans are regularly active despite today’s booming fitness culture—and I share 4 simple ideas to help make fitness more accessible, affordable, and doable for more people. 

Inspired by Derek Thompson’s “The Great American Fitness Boom” and data from the American Time Use Survey and Sports & Fitness Industry Association, I break down how fitness participation is highly stratified, why exercise is arguably the #1 longevity intervention (impacting inflammation, visceral fat, and neurodegenerative disease), and how modern habits and complexity have kept so many people on the sidelines.

Then I get into four practical, low-cost approaches—walking more, micro-workouts, brief high-intensity efforts, and simplifying your overall fitness habits—that can help cut through the hype, make it easier to stay consistent, and keep fitness simple and doable.

 

TIMESTAMPS:

Only 21% of Americans are involved in this fitness boom. The suggestions Brad makes here for getting more fit are not time consuming, not expensive, and should be within reach of everyone. [00:43]

Seniors are 50% more likely to be inactive than 18 to 24 years olds.  [02:25]

Exercise may be the single most broadly beneficial health intervention in the world. No other medication or behavioral remedy is so effective at simultaneously combating system-wide inflammation. [05:31]

Inflammation can be caused by poor sleep habits, too much stress, poor stress management, and chronic overproduction of stress hormones. [08:35]

What is the difference between visceral fat and subcutaneous fat? Visceral fat is very health destructive. [11:13]

The disturbing rate of cognitive decline are now being strongly associated with one's activity pattern. [15:31]

Motor learning builds brain plasticity during exercise. Going barefoot in daily life to give our brain more neural feedback so we can move with great precision and great awareness. [20:03]

The number one tip is to walk more. It is free and accessible. Even taking a few minute break from your work desk is helpful. [22:12]

Micro workouts are brief bursts of explosive efforts sprinkled throughout the day. [30:01]

Conduct brief high intensity training sessions. [36:33]

Make fitness simple, doable, and enjoyable. Make your equipment where you see it all the time to remind yourself to do a mini break. [42:03]

Be sure to educate yourself on what you are putting into your body in the way of supplements or nutrition smoothies.  There are many products available, but some are not that healthy. [51:32]

 

LINKS:
Brad Kearns.com
BradNutrition.com - 20% OFF Your First Order!
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
NEW: B.rad Real Rad Gummies - Creatine + Nootropics for Focus, Motivation, Performance, and Recovery!
B.rad Whey Protein Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes
Atomic Habits
Burn
The Stimulated Mind
Brad's Micro Workouts Video
Why The Fitness Boom Involves Only A Small Percentage Of (Affluent) Americans


 

We appreciate all feedback, and questions for Q&A shows, emailed to podcast@bradventures.com. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!

Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:

B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein! Get 20% OFF your first order!

Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!

Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.

Online educational courses: Numerous great offerings for an immersive home-study educational experience

Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

#bradpodcast

In this episode, I talk about why only about 21% of Americans are regularly active despite today&rsquo;s booming fitness culture&mdash;and I share 4 simple ideas to help make fitness more accessible, affordable, and doable for more people. 
Inspired by Derek Thompson&rsquo;s &ldquo;The Great American Fitness Boom&rdquo; and data from the American Time Use Survey and Sports &amp; Fitness Industry Association, I break down how fitness participation is highly stratified, why exercise is arguably the #1 longevity intervention (impacting inflammation, visceral fat, and neurodegenerative disease), and how modern habits and complexity have kept so many people on the sidelines.
Then I get into four practical, low-cost approaches&mdash;walking more, micro-workouts, brief high-intensity efforts, and simplifying your overall fitness habits&mdash;that can help cut through the hype, make it easier to stay consistent, and keep fitness simple and doable.
&nbsp;
TIMESTAMPS:
Only 21% of Americans are involved in this fitness boom. The suggestions Brad makes here for getting more fit are not time consuming, not expensive, and should be within reach of everyone. [00:43]
Seniors are 50% more likely to be inactive than 18 to 24 years olds.&nbsp; [02:25]
Exercise may be the single most broadly beneficial health intervention in the world. No other medication or behavioral remedy is so effective at simultaneously combating system-wide inflammation. [05:31]
Inflammation can be caused by poor sleep habits, too much stress, poor stress management, and chronic overproduction of stress hormones. [08:35]
What is the difference between visceral fat and subcutaneous fat? Visceral fat is very health destructive. [11:13]
The disturbing rate of cognitive decline are now being strongly associated with one's activity pattern. [15:31]
Motor learning builds brain plasticity during exercise. Going barefoot in daily life to give our brain more neural feedback so we can move with great precision and great awareness. [20:03]
The number one tip is to walk more. It is free and accessible. Even taking a few minute break from your work desk is helpful. [22:12]
Micro workouts are brief bursts of explosive efforts sprinkled throughout the day. [30:01]
Conduct brief high intensity training sessions. [36:33]
Make fitness simple, doable, and enjoyable. Make your equipment where you see it all the time to remind yourself to do a mini break. [42:03]
Be sure to educate yourself on what you are putting into your body in the way of supplements or nutrition smoothies.&nbsp; There are many products available, but some are not that healthy. [51:32]
&nbsp;
LINKS:
<ul>
<li><a href="https://bradkearns.com/podcast-index/">Brad Kearns.com</a></li>
<li><a href="http://bradnutrition.com/">BradNutrition.com - 20% OFF Your First Order!</a></li>
<li><a href="https://a.co/d/3pVVl9w">B.rad Superdrink &ndash; Hydrates 28% Faster than Water&mdash;Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery</a></li>
<li><a href="https://a.co/d/00WIESpY">NEW: B.rad Real Rad Gummies - Creatine + Nootropics for Focus, Motivation, Performance, and Recovery!</a><a href="https://a.co/d/00WIESpY"></a></li>
<li><a href="about:blank">B.rad Whey Protein Superfuel - The Best Protein on The Planet!</a></li>
<li><a href="https://bradkearns.com/shop/">Brad&rsquo;s Shopping Page</a></li>
<li><a href="http://borntowalkbook.com/">BornToWalkBook.com</a></li>
<li><a href="https://bradkearns.com/podcast-index/">B.rad Podcast &ndash; All Episodes</a></li>
<li><a href="https://peluva.com/?view=cro-id28570">Peluva Five-Toe Minimalist Shoes</a></li>
<li><a href="https://www.amazon.com/Atomic-Habits-James-Clear-audiobook/dp/B07RFSSYBH/ref=sr_1_1?crid=1VLB1Y60BIHTW&amp;dib=eyJ2IjoiMSJ9.aVjxsZgNHJ6wfgiZ01PPLMHaPE-CV51Y-37RwPAsVpnrtdk7OiuJytPjHy3Q1apjzelTpiPdOcoDspVmVt_vSarerqI9dzIltEEsGh9wH3mFKLEqbiaae10uhBcxmkpkFzRClV5dXKZiELqcOtYyatqiOybKUk1hVKLB8QG8oJZAJd4Ep7sFQrOKAncjfxJnYbLPdpEsiAEuAfM7c65GUgBRp13bb-G-2gbyhPY3mqo.8YNx5SYnnaNe6PYy-BPwaW8X8GvE4S15c3b_7_wKCSo&amp;dib_tag=se&amp;keywords=atomic+habits+book&amp;qid=1774455802&amp;sprefix=atomic+Habits%2Caps%2C197&amp;sr=8-1">Atomic Habits</a></li>
<li><a href="https://www.amazon.com/Burn-Research-Really-Calories-Healthy/dp/0593421043/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1655910593&amp;sr=1-1">Burn</a></li>
<li><a href="https://www.amazon.com/Stimulated-Mind-Future-Proof-Brain-Dementia/dp/B0FGK38RYS/ref=sr_1_1?crid=VLSQHFGBMSMX&amp;dib=eyJ2IjoiMSJ9.cjFMDZOijlhN4WmOnqYGhX6Hxugnifo2fVwRnsFqK4sMf4kPpd-_2AT7f7p7az2GUpa9WVRZZCcfPD4_TyutMA.aiVp-UlE_eNumNVwrznI1MyDAXiYCW6Qnxx_KF_Azlo&amp;dib_tag=se&amp;keywords=the+stimulated+mind+tommy+wood&amp;qid=1774479554&amp;sprefix=The+Stimulated+Mind%2Caps%2C183&amp;sr=8-1">The Stimulated Mind</a></li>
<li><a href="https://www.youtube.com/shorts/6BXnkDaVFAk">Brad's Micro Workouts Video</a></li>
<li><a href="https://www.derekthompson.org/p/the-great-american-fitness-boom?utm_source=Six+Minute+Mile&amp;utm_campaign=fa66a1cd2e-EMAIL_CAMPAIGN_2020_07_28_03_29_COPY_01&amp;utm_medium=email&amp;utm_term=0_6e5b2f993e-fa66a1cd2e-13902965&amp;mc_cid=fa66a1cd2e&amp;mc_eid=249b3cd08e">Why The Fitness Boom Involves Only A Small Percentage Of (Affluent) Americans </a></li>
</ul>
&nbsp;
We appreciate all feedback, and questions for Q&amp;A shows, emailed to <a href="mailto:getoveryourselfpodcast@gmail.com">podcast@bradventures.com</a>. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn&rsquo;t occupy this revered space. Seriously, I won&rsquo;t promote anything that I don't absolutely love and use in daily life:
<a href="http://bradnutrition.com/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">B.rad Nutrition:</a> Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein! Get 20% OFF your first order!
<a href="https://peluva.com/?sscid=91k7_1q58j&amp;utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Peluva</a>: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!
<a href="http://getstride.com" data-saferedirecturl="https://www.google.com/url?q=http://getstride.com&amp;source=gmail&amp;ust=1744479083574000&amp;usg=AOvVaw2M5EotlxxWpksCKN7ZVyMD">Get Stride: </a>Advanced DNA, methylation profile, microbiome &amp; blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.
<a href="https://bradventures.thinkific.com/collections?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Online educational courses:</a>&nbsp;Numerous great offerings for an immersive home-study educational experience
<a href="https://www.primalhealthcoach.com/brad/?utm_source=brad-kearns-news.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=brad-kearns-news-dismantling-the-modern-fitness-lie">Primal Fitness Expert Certification</a>: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!
#bradpodcast

Join Brad Kearns, New York Times bestselling author, world #1 ranked masters 60+ high jumper, Speedgolf world record holder, and former world #3 ranked pro triathlete, in pursuing peak performance with passion throughout life. Brad delivers an engaging mix of step-by-step education on important health topics like staying fit, strong and powerful as you age; transforming diet to lose body fat and increase energy; sort through hype and misinformation to make simple, sustainable lifestyle changes; and broaden your perspective beyond a fit body to experience happy relationships, nonstop personal growth, and ultimately sail to 100 with a happy, healthy, long life. Let’s explore beyond shortcuts, hacks, and crushing competition to laugh, have fun, appreciate the journey, and not take ourselves too seriously. It’s time to B.rad!

 

Join Brad Kearns, New York Times bestselling author, world #1 ranked masters 60+ high jumper, Speedgolf world record holder, and former world #3 ranked pro triathlete, in pursuing peak performance with passion throughout life. Brad delivers an engaging mix of step-by-step education on important health topics like staying fit, strong and powerful as you age; transforming diet to lose body fat and increase energy; sort through hype and misinformation to make simple, sustainable lifestyle changes; and broaden your perspective beyond a fit body to experience happy relationships, nonstop personal growth, and ultimately sail to 100 with a happy, healthy, long life. Let&rsquo;s explore beyond shortcuts, hacks, and crushing competition to laugh, have fun, appreciate the journey, and not take ourselves too seriously. It&rsquo;s time to B.rad!
&nbsp;

Brad Kearns, NY Times bestselling author and world #1 masters age 60+ high jumper, offers a fun and diverse mix of interviews with leading authors and health experts, and  how-to shows for peak performance, weight loss, personal growth, and longevity