This is an episode that will be of particular interest to Strategist and Marketers trying to understand how to convey (or not to convey) a sustainability message in campaigns.  Vera Sidlova, Global Creative Thought Leadership Director with Kantar joined us in the studio to share valuable insights about how to communicate. Packed with gems about how little communications in the world is actually sustainability focused and how valuable it can be to a business - there is an estimated $600 billion on the table.  We delve into how different audiences react to sustainability focused work, how to rise above the crowd with fantastic global examples of brands that are responding creatively and effectively to the challenge.  An action-packed half an hour!
https://www.kantar.com/campaigns/sustainability-sector-index
https://www.kantar.com/Campaigns/BrandSustainability
Gambrinus video (in Czech): https://www.youtube.com/watch?app=desktop&v=0rcHfbobCR8 
 LG Electronics in Mexico https://www.youtube.com/watch?v=-lFuzMwW3rs 
Superbowl for Hellmans: https://www.vml.com/work/hellmanns-tackles-food-waste-super-bowl 
Ichnusa (Sardinia, Italy) Effie Europe case study: https://www.effie-europe.com/2025/01/20/ichnusa-italy-sardinian-soul/

Pod Net Zero Ireland is a podcast for everyone working in marketing, media and advertising.  We chat with people in the industry, in Ireland and globally, about how they are navigating their way to net zero, covering all five of the Net Zero actions.  Each conversation is short, energised and informal; no lectures, just a shot of inspiration.  Every episode finishes with one key tip you can take away.

Listen, join in and share with your colleagues.

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