We are very lucky to have our first international guests on this podcast.  Dialling in from the United States is Karen Land Short, Global Executive Creative Director, Accenture Song Sustainability, and dialling in from the UK is Rob McFaul, Co-Founder of Purpose Disruptors.    

Both are change-makers, Karen within Accenture Song and Droga5 and Rob within the wider advertising industry.   This episode is focused on Harnessing Consumer Behaviour (Action Five).  We spoke about the need for change and how to create the right foundations and mindset.  Rob and Karen shared some examples of their work, and work they admire, that are creating positive change.  This is a thought-provoking episode that will be well worth a listen (and a relisten!).  

www.purposedisruptors.org 

www.accenture.com/ie-en/about/accenture-song-index  

www.adnetzero.com/ireland 

Pod Net Zero Ireland is a podcast for everyone working in marketing, media and advertising.  We chat with people in the industry, in Ireland and globally, about how they are navigating their way to net zero, covering all five of the Net Zero actions.  Each conversation is short, energised and informal; no lectures, just a shot of inspiration.  Every episode finishes with one key tip you can take away.

Listen, join in and share with your colleagues.

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