Two powerhouses, Rachel Maher (Society and Sustainability Manager) and Jamie Fulham (Planning and Media Manager) from Diageo tell us about how their business is working towards Net Zero.  We are focused on learning how they are doing Operations (Action One), Media (Action Three), and harnessing consumer behaviour (Action Five) to get to Net Zero.   

We learn about the ‘Spirit of Progress’ Agenda which directs their big ambitions and state of the art actions as they decarbonise their business.  We also hear about how they are approaching creative work and media decisions that need to consider customers in so many different countries.  Sustainability is a principle and a driver of innovation in Diageo, and they are working to inspire people and other organisations on their journey too.  There are several clear takeaways about the mindset shift that is needed and some steps that small businesses can take right away.  

www.diageo.com 

www.diageo-one.com 

www.adnetzero.com/ireland 

Pod Net Zero Ireland is a podcast for everyone working in marketing, media and advertising.  We chat with people in the industry, in Ireland and globally, about how they are navigating their way to net zero, covering all five of the Net Zero actions.  Each conversation is short, energised and informal; no lectures, just a shot of inspiration.  Every episode finishes with one key tip you can take away.

Listen, join in and share with your colleagues.

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