Change is imminent for tracking and data mining.  Sean Cotton, President of Coegi tells us marketers  should prepare themselves by looking at the way they’re measuring their advertising in terms of lift, benchmarks and performance. With the big 3rd party players accounting for 80% of the tracking, business owners will have to take a different approach.

<p>Change is imminent for tracking and data mining.&nbsp; Sean Cotton, President of Coegi tells us marketers&nbsp; should prepare themselves by looking at the way they&rsquo;re measuring their advertising in terms of lift, benchmarks and performance. With the big 3rd&nbsp;party players accounting for 80% of the tracking, business owners will have to take a different approach.</p>

NewsRadio 1120 KMOX presents PNC C-Speak: The Language of Executives, hosted by KMOX's Carol Daniel. These podcasts feature local and regional C-level executives talking about relevant and timely business topics. This knowledge-sharing platform provides insights on forward-thinking business approaches that disrupt the status quo and encourage business leaders to think differently.

<p>NewsRadio 1120 KMOX presents PNC C-Speak: The Language of Executives, hosted by KMOX's Carol Daniel. These podcasts feature local and regional C-level executives talking about relevant and timely business topics. This knowledge-sharing platform provides insights on forward-thinking business approaches that disrupt the status quo and encourage business leaders to think differently.</p>

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