Gone are the days of the simple sunscreen where the choices were between, say, SPF 15, or 30 or 50. Now, at least according to the marketing, you protect your skin from the sun, and also moisturise it, hydrate it, illuminate it and anti-age-it.

The Australian Tax Office now has all these fancy sunscreens in its sights, looking at whether the companies that are pumping out these products need to pay more tax.

Today, consumer affairs reporter Madeleine Heffernan on what happened to the humble sunscreen and whether luxury creams protect your skin just as well.