The Iconic is one of Australia’s biggest online fashion and lifestyle retailers. For years, the company has portrayed itself as a champion of the Australian fashion industry and built a reputation as a progressive company focused on diversity and inclusivity.

But a recent investigation from The Age and Sydney Morning Herald has uncovered a very different story - a story of underpaid staff, deplorable working conditions, and alleged exploitation of brands the company purports to promote. 

Today, national fashion editor Melissa Singer joins culture editor Osman Faruqi to discuss the ugly side of The Iconic and the human cost of online retail.

The Iconic is one of Australia’s biggest online fashion and lifestyle retailers. For years, the company has portrayed itself as a champion of the Australian fashion industry and built a reputation as a progressive company focused on diversity and inclusivity.
But a recent investigation from The Age and Sydney Morning Herald has uncovered a very different story - a story of underpaid staff, deplorable working conditions, and alleged exploitation of brands the company purports to promote. 
Today, national fashion editor <a href="https://www.smh.com.au/by/melissa-singer-hvetq">Melissa Singer</a> joins culture editor <a href="https://www.theage.com.au/by/osman-faruqi-p4yw5h">Osman Faruqi</a> to discuss the ugly side of The Iconic and the human cost of online retail.

The Morning Edition (formerly Please Explain) brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

The Morning Edition (formerly Please Explain) brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

The Morning Edition

The Morning Edition brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

The Morning Edition brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

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