We’re all feeling the pinch these days when we fill up our shopping baskets.

The check-out prices can make you do a double take. Maybe you’ve attributed this to inflation or getting sucked into buying name brands.

But did you know about the marketing practice that convinces us to spend even more than we’d planned? It’s a so-called “dark strategy” known as “drip pricing”. And it’s everywhere.

Today, explainer reporter Angus Holland on the psychological tools many companies now use to make us pay more.

We’re all feeling the pinch these days when we fill up our shopping baskets.
The check-out prices can make you do a double take. Maybe you’ve attributed this to inflation or getting sucked into buying name brands.
But did you know about the marketing practice that convinces us to spend even more than we’d planned? It’s a so-called “dark strategy” known as “drip pricing”. And it’s everywhere.
Today, explainer reporter Angus Holland on the psychological tools many companies now use to make us pay more.

The Morning Edition (formerly Please Explain) brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

The Morning Edition (formerly Please Explain) brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

The Morning Edition

The Morning Edition brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

The Morning Edition brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

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