You couldn’t escape last week without hearing the ad for Kim Kardashian's latest rage-bait release: a so-called micro thong with faux pubic hair.

Of course, Kardashian has called her thong - a pair of tiny underwear that comes in 12 shades - “the ultimate bush”. She’s capitalising on the latest trend.

Today, lifestyle writer Lauren Ironmonger on the shame women are feeling now, as a result of being convinced to treat their bodies as trends. And whether anyone is actually buying their pubic hair back, after being told, since puberty, that they must get rid of it.