Elon Musk has been in the news again after demanding a change to Twitter to help boost his tweets engagements. He was apparently upset that his tweets about the Super Bowl got less engagement than US President Joe Biden’s. It's yet the latest caper in Musk's extremely disruptive tenure as CEO of Twitter.

But that’s just Musk the showman. The businessman is also rapidly making changes to the company to boost its profits and establish a more sustainable model. 

Could Musk’s purchase of Twitter, seen by many as move to satisfy his vanity, actually be vindicated as a business decision? Could he crack the code of profitability at the platform?

Today technology editor Nick Bonyhady joins us to discuss the curious case of Elon Musk and his leadership of Twitter.

Elon Musk has been in the news again after demanding a change to Twitter to help boost his tweets engagements. He was apparently upset that his tweets about the Super Bowl got less engagement than US President Joe Biden’s. It's yet the latest caper in Musk's extremely disruptive tenure as CEO of Twitter.
But that’s just Musk the showman. The businessman is also rapidly making changes to the company to boost its profits and establish a more sustainable model. 
Could Musk’s purchase of Twitter, seen by many as move to satisfy his vanity, actually be vindicated as a business decision? Could he crack the code of profitability at the platform?
Today technology editor Nick Bonyhady joins us to discuss the curious case of Elon Musk and his leadership of Twitter.

The Morning Edition (formerly Please Explain) brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

The Morning Edition (formerly Please Explain) brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

The Morning Edition

The Morning Edition brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

The Morning Edition brings you the story behind the story with the best journalists in Australia. Join host Samantha Selinger-Morris from the newsrooms of The Sydney Morning Herald and The Age, weekdays from 5am.

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