In this episode, Chaii sits down with Alayna, a singer-songwriter and Play It Strange alumni whose music has amassed over 70 million streams worldwide. Having collaborated with some of the industry's leading songwriters, Alayna shares her advice on honing your craft and taking your songwriting to the next level. 

In this episode, Chaii sits down with Alayna, a singer-songwriter and Play It Strange alumni whose music has amassed over 70 million streams worldwide. Having collaborated with some of the industry's leading songwriters, Alayna shares her advice on honing your craft and taking your songwriting to the next level.&nbsp;

On The Record is a Play It Strange podcast hosted by Iranian/Kiwi artist Chaii, diving deep into the world of Aotearoa’s music industry. Each week, Chaii sits down with artists, producers, and industry professionals to unpack what it really takes to get your music heard,  from starting out as an emerging artist to navigating releases, building a team, and understanding the business behind the art. On The Record is your backstage pass to the music industry in Aotearoa.

On The Record&nbsp;is a Play It Strange podcast hosted by Iranian/Kiwi artist&nbsp;Chaii, diving deep into the world of Aotearoa&rsquo;s music industry. Each week, Chaii sits down with artists, producers, and industry professionals to unpack what it really takes to get your music heard,&nbsp; from starting out as an emerging artist to navigating releases, building a team, and understanding the business behind the art. On The Record&nbsp;is your backstage pass to the music industry in Aotearoa.

On The Record 

On The Record with Play It Strange is a podcast for emerging artists in Aotearoa. Each season features a new local artist as host, interviewing music industry professionals to help you grow and elevate your music career.

On The Record with Play It Strange is a podcast for emerging artists in Aotearoa. Each season features a new local artist as host, interviewing music industry professionals to help you grow and elevate your music career.

On The Record with Play It Strange

The Pillars of Songwriting with Alayna

It can be hard finding your identity as an artist and knowing how to best represent yourself. Zaidoon Nasit, aka alternative hip hop artist WHOSHOTSCOTT, sits down with Chaii to speak about building your artist brand. 

It can be hard finding your identity as an artist and knowing how to best represent yourself. Zaidoon Nasit, aka alternative hip hop artist WHOSHOTSCOTT, sits down with Chaii to speak about building your artist brand.&nbsp;

Artist Branding 

From performing at New Zealand's biggest music festivals, supporting Kehlani on her NZ/Australia arena tour, to performing her song "Power" on stage with Coldplay last year, Jess B knows a thing or two about live performances. Our host Chaii sits down with Jess B to talk about the journey so far. 

From performing at New Zealand's biggest music festivals, supporting Kehlani on her NZ/Australia arena tour, to performing her song "Power" on stage with Coldplay last year, Jess B knows a thing or two about live performances. Our host Chaii sits down with Jess B to talk about the journey so far.&nbsp;

The Pillars of Songwriting with Alayna

On The Record with Play It Strange

Social links

Follow podcast

Recent clips