What you can do to promote your song, and when

Why your EPK is like a corner dairy 

How to communicate personal boundaries 

Be friendly, be authentic, and don’t be a d*ck

What you can do to promote your song, and when
Why your EPK is like a corner dairy&nbsp;
How to communicate personal boundaries&nbsp;
Be friendly, be authentic, and don&rsquo;t be a d*ck

On The Record with Play It Strange is a podcast for emerging artists in Aotearoa. Each season features a new local artist as host, interviewing music industry professionals to help you grow and elevate your music career.

On The Record with Play It Strange is a podcast for emerging artists in Aotearoa. Each season features a new local artist as host, interviewing music industry professionals to help you grow and elevate your music career.

On The Record with Play It Strange

On The Record is a Play It Strange podcast hosted by Iranian/Kiwi artist Chaii, diving deep into the world of Aotearoa’s music industry. Each week, Chaii sits down with artists, producers, and industry professionals to unpack what it really takes to get your music heard,  from starting out as an emerging artist to navigating releases, building a team, and understanding the business behind the art. On The Record is your backstage pass to the music industry in Aotearoa.

On The Record&nbsp;is a Play It Strange podcast hosted by Iranian/Kiwi artist&nbsp;Chaii, diving deep into the world of Aotearoa&rsquo;s music industry. Each week, Chaii sits down with artists, producers, and industry professionals to unpack what it really takes to get your music heard,&nbsp; from starting out as an emerging artist to navigating releases, building a team, and understanding the business behind the art. On The Record&nbsp;is your backstage pass to the music industry in Aotearoa.

On The Record 

Music Publicity 101 with Heidi Ettema

It can be hard finding your identity as an artist and knowing how to best represent yourself. Zaidoon Nasit, aka alternative hip hop artist WHOSHOTSCOTT, sits down with Chaii to speak about building your artist brand. 

It can be hard finding your identity as an artist and knowing how to best represent yourself. Zaidoon Nasit, aka alternative hip hop artist WHOSHOTSCOTT, sits down with Chaii to speak about building your artist brand.&nbsp;

Artist Branding 

From performing at New Zealand's biggest music festivals, supporting Kehlani on her NZ/Australia arena tour, to performing her song "Power" on stage with Coldplay last year, Jess B knows a thing or two about live performances. Our host Chaii sits down with Jess B to talk about the journey so far. 

From performing at New Zealand's biggest music festivals, supporting Kehlani on her NZ/Australia arena tour, to performing her song "Power" on stage with Coldplay last year, Jess B knows a thing or two about live performances. Our host Chaii sits down with Jess B to talk about the journey so far.&nbsp;

Music Publicity 101 with Heidi Ettema

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On The Record with Play It Strange

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