What happens when you decide to take the leap with a dream you’ve been sitting on for years? For Lyndi Cohen, that dream meant pivoting into an industry she knew nothing about, long after she’d built her own successful empire. 

Lyndi’s first journey began after a decade-long battle with binge eating, leading her to build an anti-diet media brand from the ground up. She shortly evolved into who we now know as ‘The Nude Nutritionist’, becoming a renowned TV expert, author and app founder, helping thousands heal their relationships with food and body image. 

But one niggling idea wouldn’t go away...And now, Lyndi is making her most dramatic pivot of all. Leaping from the world of nutrition and landing herself straight into her very own fashion debut: launching a swimwear brand, Fearless. 

In this episode of Pivot Club, Sarah Davidson speaks with Lyndi about this massive industry leap. They unpack the "messy middle" of her entire career: graduating with no job prospects and using "SEO hacks to manifest a media career", to the $180,000 investment that was required to build a swimwear line from scratch. Lyndi shares her core belief that "the key to success is embarrassment" and why it's been essential for this new fashion venture.

Join us for a raw and practical lesson in constant evolution, a deep dive into the strategy of scaling an idea and a powerful reminder that all the dots (even a high school fashion class) eventually connect, proving that you have to "do it terrified”.

THE END BITS:

Want more from Sarah Davidson? Check out her podcast Seize The Yay.

Discover Fearless website and Fearless on Instagram.

Discover more Mamamia podcasts here.

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CREDITS:

Guest: Lyndi Cohen, aka The Nude Nutritionist 

Host: Sarah Davidson

Executive Producer: Courtney Ammenhauser

Senior Producer: Sally Best

This show was brought to you in partnership with Charles Sturt University. Australia's largest and most experienced online uni. Take the next step. Search Charles Sturt University online. 

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