Nike is in the middle of one of the most closely watched turnarounds in global retail. Once the undisputed leader in athletic apparel, it is now fighting shifting consumer behaviour, rising challengers like Hoka and On, and the consequences of its own strategic missteps. With a new CEO and a major reset underway, can Nike regain its edge? Philip See speaks to Poonam Goyal, Senior Retail and e-Commerce Analyst at Bloomberg Intelligence, about what is changing, and what brands can learn from Nike’s comeback effort.



Image Credit: Shutterstock.com

Nike is in the middle of one of the most closely watched turnarounds in global retail. Once the undisputed leader in athletic apparel, it is now fighting shifting consumer behaviour, rising challengers like Hoka and On, and the consequences of its own strategic missteps. With a new CEO and a major reset underway, can Nike regain its edge? Philip See speaks to Poonam Goyal, Senior Retail and e-Commerce Analyst at Bloomberg Intelligence, about what is changing, and what brands can learn from Nike’s comeback effort.Image Credit: <a target="_blank" rel="noopener noreferrer nofollow" href="http://Shutterstock.com">Shutterstock.com</a>

The Morning Run takes you behind the scenes of the corporate C-Suite and provide insights into how they navigate the challenges of running a business.

The Morning Run takes you behind the scenes of the corporate C-Suite and provide insights into how they navigate the challenges of running a business.

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