Ask any pharmacy owner what the best form of advertising is and they’ll immediately reply, “Word of Mouth.”  In this episode of PharmacyCrossRoads Bruce Kneeland shares several real live examples of what a pharmacy can do to dramatically increase the number of referrals patients provide.  He also cautions that unless a pharmacy takes an active role in boosting word-of-mouth the natural tendency of people is to talk more about bad experience than good.  The good news is, effectively handling things that go wrong can be one of the best ways to generate positive word of mouth.  

Kneeland is interviewed by Robyn Amberg, a well-respected account manager for PrescribeWellness, a Tabula Rasa Healthcare company who introduces herself as Robyn Kneeland Amberg.  She is Bruce’s oldest daughter and has garnered a well-deserved reputation as an industry expert in her own right. 

The podcast covers a variety of topics intended to help pharmacy owners generate more positive word-of-mouth referrals.  Kneeland and Amberg share ideas and examples of things they have seen pharmacies do.  They also discuss the importance of getting pharmacy staff engaged in the mission of the pharmacy and talk about the importance of having a noble cause and the owner being able to create a culture of caring and commitment among the pharmacy employees. 

Kneeland indicates he has digital copies of articles he has written and samples of customer referral card programs he is willing to share with listeners that request them via email:  BFKneeland@gmail.com

Ask any pharmacy owner what the best form of advertising is and they&rsquo;ll immediately reply, &ldquo;Word of Mouth.&rdquo;&nbsp; In this episode of PharmacyCrossRoads Bruce Kneeland shares several real live examples of what a pharmacy can do to dramatically increase the number of referrals patients provide.&nbsp; He also cautions that unless a pharmacy takes an active role in boosting word-of-mouth the natural tendency of people is to talk more about bad experience than good.&nbsp; The good news is, effectively handling things that go wrong can be one of the best ways to generate positive word of mouth.&nbsp;&nbsp;
Kneeland is interviewed by Robyn Amberg, a well-respected account manager for PrescribeWellness, a Tabula Rasa Healthcare company who introduces herself as Robyn Kneeland Amberg.&nbsp; She is Bruce&rsquo;s oldest daughter and has garnered a well-deserved reputation as an industry expert in her own right.&nbsp;
The podcast covers a variety of topics intended to help pharmacy owners generate more positive word-of-mouth referrals.&nbsp; Kneeland and Amberg share ideas and examples of things they have seen pharmacies do.&nbsp; They also discuss the importance of getting pharmacy staff engaged in the mission of the pharmacy and talk about the importance of having a noble cause and the owner being able to create a culture of caring and commitment among the pharmacy employees.&nbsp;
Kneeland indicates he has digital copies of articles he has written and samples of customer referral card programs he is willing to share with listeners that request them via email: &nbsp;<a href="mailto:BFKneeland@gmail.com">BFKneeland@gmail.com</a>

In March of 2009, Todd S. Eury, launched the Pharmacy Podcast Show. Over the years, the Pharmacy Podcast has accumulated over 75,000+ listeners and subscribers and is the most popular and downloaded podcast about the Pharmacy Industry.

The Pharmacy Podcast Show transformed into the Pharmacy Podcast Network (PPN) in 2014 and will continue to collect the thought leading interviews with some of the most brilliant minds in Pharmacy with over 30 co-hosts. The PPN is a Digital Health Publication and Content Developing partner to the Pharmaceutical industry focusing on Specialty medications, pharmacy business supportive technologies, and industry trends.

The PPN is the world's largest network of podcasts dedicated to the pharmacy professional and industry insiders leading with our hosts interviewing dynamic people in the pharmacy industry making a difference for our profession, customers, and patients.

The definition of “Innovation” is: A new method, idea, product, or process. Processing, implementing, operating, or designing beyond the status-quo. Pharmacists are the HUB of Healthcare & the PPN is the Pharmacist's biggest fan. 

In March of 2009, Todd S. Eury, launched the Pharmacy Podcast Show. Over the years, the Pharmacy Podcast has accumulated over 75,000+ listeners and subscribers and is the most popular and downloaded podcast about the Pharmacy Industry.
The Pharmacy Podcast Show transformed into the Pharmacy Podcast Network (PPN) in 2014 and will continue to collect the thought leading interviews with some of the most brilliant minds in Pharmacy with over 30 co-hosts. The PPN is a Digital Health Publication and Content Developing partner to the Pharmaceutical industry focusing on Specialty medications, pharmacy business supportive technologies, and industry trends.
The PPN is the world's largest network of podcasts dedicated to the pharmacy professional and industry insiders leading with our hosts interviewing dynamic people in the pharmacy industry making a difference for our profession, customers, and patients.
The definition of &ldquo;Innovation&rdquo; is: A new method, idea, product, or process. Processing, implementing, operating, or designing beyond the status-quo. Pharmacists are the HUB of Healthcare &amp; the PPN is the Pharmacist's biggest fan.&nbsp;

Pharmacy Podcast Network

The Pharmacy Podcast Network is ranked as the number one podcast in healthcare dedicated to the Business of Pharmacy and TOP 25 Podcasts in U.S. Business News. The most influential voices in the pharmacy industry are published on the Pharmacy Podcast Network (PPN). The PPN is the leading audio authority of the pharmaceutical & pharmacy industry with more than 30 hosts, 1,200+ episodes, supporting more than 25+ pharmacy industry associations, with more than 80,000 listeners world wide. 

The PPN is an Audio Branding & Public Relations Communications company dedicated to the Pharmaceutical industry focusing on Community, Long-term care, Health System, Specialty, pharmacy business supportive technologies, and industry trends. 

Pharmacy Podcast™ is a registered trademark

The Pharmacy Podcast Network is ranked as the number one podcast in healthcare dedicated to the Business of Pharmacy and TOP 25 Podcasts in U.S. Business News. The most influential voices in the pharmacy industry are published on the Pharmacy Podcast Network (PPN). The PPN is the leading audio authority of the pharmaceutical &amp; pharmacy industry with more than 30 hosts, 1,200+ episodes, supporting more than 25+ pharmacy industry associations, with more than 80,000 listeners world wide.&nbsp;
The PPN is an Audio Branding &amp; Public Relations Communications company dedicated to the Pharmaceutical industry focusing on Community, Long-term care, Health System, Specialty, pharmacy business supportive technologies, and industry trends.&nbsp;
Pharmacy Podcast&trade; is a registered trademark

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