The Melanoma Institute has launched a TikTok campaign on the first day of summer to deglamorise tanning and warn about skin cancer after doctors raised the alarm about a "sunburn challenge" trending on the app.

Along with the campaign, TikTok has also banned the #sunburnchallenge hashtag all together and all videos that encourage sunburns.

Matthew Browne, CEO of Melanoma Institute Australia told Oliver Peterson on Perth Live that the campaign is aimed at delivering the message to younger generations.

"The message that tanning is not good, tanning is not healthy and that we must stop the glamourisation of tanning," he told Oly.

"To TikTok's credit, they rang us and said we want to do something about it, so how can we help and how can we work with the Melanoma Institute to do something and drive this message to the younger generations."

The Melanoma Institute has launched a TikTok campaign on the first day of summer to deglamorise tanning and warn about skin cancer after doctors raised the alarm about a "sunburn challenge" trending on the app.
Along with the campaign, TikTok has also banned the #sunburnchallenge hashtag all together and all videos that encourage sunburns.
Matthew Browne, CEO of Melanoma Institute Australia told Oliver Peterson on Perth Live that the campaign is aimed at delivering the message to younger generations.
"The message that tanning is not good, tanning is not healthy and that we must stop the glamourisation of tanning," he told Oly.
"To TikTok's credit, they rang us and said we want to do something about it, so how can we help and how can we work with the Melanoma Institute to do something and drive this message to the younger generations."

Perth LIVE provides you with everything you need for your run home. If it happens in Perth you will hear it on Perth LIVE.

Perth LIVE provides you with everything you need for your run home. If it happens in Perth you will hear it on Perth LIVE.

Advertisement