With the cost of living continuing to spiral, new research has found more and more customers are switching to home-brand products in a bid to save as much as possible.

Both Coles and Woolworths have reported a marked increase in consumers buying home-label products.

Professor of Marketing and Consumer Behaviour at the Queensland University of Technology Gary Mortimer told Oliver Peterson on Perth Live it’s the Aldi effect.

With the cost of living continuing to spiral, new research has found more and more customers are switching to home-brand products in a bid to save as much as possible.
Both Coles and Woolworths have reported a marked increase in consumers buying home-label products.
Professor of Marketing and Consumer Behaviour at the Queensland University of Technology Gary Mortimer told Oliver Peterson on Perth Live it’s the Aldi effect.

Perth LIVE with Oliver Peterson provides you with everything you need for your run home. If it happens in Perth you will hear it on Perth LIVE.

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