Ads from mining giant Alcoa praising its forest rehabilitation that were published in the state’s daily newspaper have been deemed “inaccurate and likely to mislead or deceive target customers” by the advertising watchdog.'

Conservation Council of WA Executive Director Matt Roberts joined Oliver Peterson to speak about why the advertising is inaccurate.

 "We saw this public relations going on, telling us everything is fine while people are writing about their concerns," he said on Perth Live.

Ads from mining giant Alcoa praising its forest rehabilitation that were published in the state&rsquo;s daily newspaper have been deemed &ldquo;inaccurate and likely to mislead or deceive target customers&rdquo; by the advertising watchdog.'
Conservation Council of WA Executive Director Matt Roberts joined Oliver Peterson to speak about why the advertising is inaccurate.
&nbsp;"We saw this public relations going on, telling us everything is fine while people are writing about their concerns," he said on Perth Live.

Perth LIVE provides you with everything you need for your run home. If it happens in Perth you will hear it on Perth LIVE.

Perth LIVE provides you with everything you need for your run home. If it happens in Perth you will hear it on Perth LIVE.

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