For this episode, David is joined by Andrea Sampson, a former TEDx speaker coach, as well as the CEO and founder of Talk Boutique which helps people bring their stories to life and create more impact in the world.

Andrea explains, in detail, how to use the Story Spine framework to create powerful stories that move your audience to action.

To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact book a discovery call with David here https://calendly.com/david-peoplewithpurpose/30min

KEY TAKEAWAYS

• Stories are a highly effective way to convey your message, but how you deliver them makes a big difference.
• Set the scene to engage your audience. Place the character(s) in their environment.
• At some point in the story you create a tension point, raise the stakes, and emotionally engage your audience.
• Drop hints that there is something big coming, an idea.
• Keep your audience predicting what comes next - engage their brains.
• Describe things in ways that engage people’s senses e.g. the air smelled and tasted salty.
• The tone, texture, inflections, and rhythm of your voice are powerful.
• You need a key message, several messages that support that and some takeaways. Then you create the story.
• Come back to your high point at the end and re-state your main message.
• The most successful brands use stories to connect with people in memorable ways.

BEST MOMENTS

‘We're using all of these amazing elements of the story to engage the brain.”

“Build out a one-sentence idea that is the North Star of that presentation.”

“Leave people with a feeling, it is way more powerful.”

EPISODE RESOURCES

https://www.youtube.com/channel/UClgwXuk-l0rb3bhAd2XwX3A

https://www.linkedin.com/in/acsampson

https://www.instagram.com/thisisandreasampson

https://talkboutique.com

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.

ARTWORK CREDIT

Penny Roberts - https://www.instagram.com/penpennypencils

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

David’s Facebook - https://www.facebook.com/dave.roberts.5076798

Instagram - https://www.instagram.com/davidcroberts_/

Email - david@peoplewithpurpose.live