Are numbers everything? As our whole world becomes traceable through data and automation, how often should we rely on gut instinct and emotion in advertising strategy?

In this ep we talk about the value of creativity in an increasingly measurable media landscape.

Joining us is our very own Lauren Gibb – Head of Content at Resolve.

Are numbers everything? As our whole world becomes traceable through data and automation, how often should we rely on gut instinct and emotion in advertising strategy?
In this ep we talk about the value of creativity in an increasingly measurable media landscape.
Joining us is our very own Lauren Gibb – Head of Content at Resolve.

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry.

Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned.

This is Pending Approval, advertising from the inside out.

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry.
Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned.
This is Pending Approval, advertising from the inside out.

Ever wondered what happens in the world of Mad Me…

Pending Approval

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry. Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned. This is Pending Approval, advertising from the inside out.

From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry. Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned. This is Pending Approval, advertising from the inside out.