In this segment, host Sowjanya discusses the important topic of the GI tag and tells listeners why it is important in today's world.

A Geographical Indication (GI) tag denotes a certification that identifies products originating from a specific geographical location, possessing qualities, reputation, or characteristics associated uniquely with that region. It safeguards against imitation and assures consumers of product authenticity and quality. This tag, granted by governing bodies, protects traditional methods, cultural heritage, and local expertise integral to the product's distinctiveness. Products like foods, handicrafts, and industrial goods, adorned with the GI tag, promote economic value for local producers, supporting rural economies. The tag not only upholds a region's cultural identity but also fosters market demand and elevates the product's marketability on a global scale.

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Credits:

Produced by Spooler
Producer - Prathiksha Nehru
Audio Editor - Sujay Bhat
Show Host - RJ Sowjanya

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