Catch the infectious energy as Shaggy, "Mr. Boombastic" himself, joins DJ Pup Dawg to dive into his latest single, "Looking Lovely". In this exclusive clip, the reggae icon breaks down the "Shaggy Formula" for creating timeless hits, the art of sampling legends like Bill Withers and Marvin Gaye, and why DJs are the ultimate masters of reading a global audience. From the importance of "ear" in music longevity to the hustle required to dominate the charts for over 20 years, Shaggy delivers a masterclass in musical craft and industry savvy.
Shaggy & Pup discussed staying relevant in an ever-changing industry. From the legendary stories behind his creative partnership with Sting to the rigorous discipline required to command a stage for a full 90-minute set, Shaggy pulls back the curtain on the grit behind the glamour. He dives deep into the making of his new album, Lottery, and the smooth collaboration with Robin Thicke on the hit single "Looking Lovely". Whether he’s critiquing the stamina of today’s artists or explaining why he still approaches every track with the hunger of a newcomer, this is Shaggy at his most candid—offering veteran wisdom with the same "Boombastic" energy that made him a global icon.

Don't miss this deep dive into the evolution of a legend and a sneak peek at his upcoming album, Lottery, dropping May 15th.