Looking into the economic value of sport and tourism Organized sports and recreational events are an important driver of tourism to many countries as they attract participants, attendees, and fans to the state. In this conversation, we look at the direct relationship between the environment, culture, sports tourism and economy and what the variables of an economic value model for sport in South Africa should look like. CEO of the Tourism Business Council Tshifiwa Tshivhengwa joins Lerato Mbele for the conversation.

<p>Looking into the economic value of sport and tourism Organized sports and recreational events are an important driver of tourism to many countries as they attract participants, attendees, and fans to the state. In this conversation, we look at the direct relationship between the environment, culture, sports tourism and economy and what the variables of an economic value model for sport in South Africa should look like. CEO of the Tourism Business Council Tshifiwa Tshivhengwa joins Lerato Mbele for the conversation.</p>

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