Welcome to Paperback by The Open Library Project.

We have as our guest today, Mr. R. Sridhar, Author of 'Unlock The Real Power of Ideation' which we deep dive into for the first half of the podcast.

In the second half we also discuss Obvious Adams by Robert Updegraf, Zen and The Art of Making a Living by Laurence G Boldt, Creativity Inc. by Ed Catmull and Measure what Matters by John Doerr.

Our conversation with Mr. Sridhar focuses on Creativity. How one must measure our KRA’s and immediate goals to reach our bigger objective, how a good team can make a mediocre idea better as opposed to a mediocre team that can ruin a great idea and how analysis presupposes thinking.

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios