Hour 4: Silver breaks down his final keys to 49ers‑Seahawks, from matchup‑tilting details to the areas the 49ers cannot afford to lose. KPIX Sports Anchor Matt Lively shares why the 49ers’ culture continues to impress everyone who steps inside the building. The show wraps with an energized Friday crosstalk between Silver, Copes, and D‑Pop, as they bringing their signature energy into the weekend.