In an age of social media influencers becoming the new celebrities, researchers have begun to deconstruct what it takes for influencers to succeed in the Twittersphere.

Researchers at RMIT University and the University of Sydney have found the winning tweet formula used by celebrities to connect with their audiences.

Phoebe Humphrey has the story.

In an age of social media influencers becoming the new celebrities, researchers have begun to deconstruct what it takes for influencers to succeed in the Twittersphere.
Researchers at RMIT University and the University of Sydney have found the winning tweet formula used by celebrities to connect with their audiences.
Phoebe Humphrey has the story.

Panorama is SYN's news and current affairs show.

Panorama is a SYN Media Podcast.

Panorama is SYN's news and current affairs show.
Panorama is a SYN Media Podcast.