Do good returns automatically make a mutual fund trustworthy?

In this episode of Paisa Vaisa, Anupam Gupta speaks with Mitu Samar, founder of Eminence Strategy Consulting, about what really drives investor trust in mutual funds.

Drawing from research involving approximately 1,200 respondents across India, Mitu reveals why performance may only be the starting point. One in three investors said they trust a fund house’s reputation more than their own knowledge, while 46% of Gen Z respondents said they may consider switching after sustained negative news even when returns are good.

The conversation explores the growing importance of fund-manager credibility, brand familiarity, clear communication, customer experience and leadership visibility. Mitu also explains why newer investors often depend on external signals, how women and men evaluate financial brands differently, and why advisors continue to remain an important source of investment guidance.

Anupam and Mitu also discuss the mistakes asset management companies make while communicating with existing investors, the challenges investors face during redemptions and life-stage changes, and what AMCs must do to earn long-term loyalty.

Is reputation becoming as important as returns? Listen to the complete episode to understand what investors should examine before choosing or leaving a mutual fund.

From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations.

Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & more
Watch full episodes right here on YouTube
Explore more at ivmpodcasts.com

Connect with Anupam Gupta: 
Twitter: @b50
Instagram: @b_50 
LinkedIn: Anupam Gupta 

Follow IVM Podcasts
We’re @ivmpodcasts on Facebook, Twitter & Instagram

Do good returns automatically make a mutual fund trustworthy?
In this episode of Paisa Vaisa, Anupam Gupta speaks with Mitu Samar, founder of Eminence Strategy Consulting, about what really drives investor trust in mutual funds.
Drawing from research involving approximately 1,200 respondents across India, Mitu reveals why performance may only be the starting point. One in three investors said they trust a fund house&rsquo;s reputation more than their own knowledge, while 46% of Gen Z respondents said they may consider switching after sustained negative news even when returns are good.
The conversation explores the growing importance of fund-manager credibility, brand familiarity, clear communication, customer experience and leadership visibility. Mitu also explains why newer investors often depend on external signals, how women and men evaluate financial brands differently, and why advisors continue to remain an important source of investment guidance.
Anupam and Mitu also discuss the mistakes asset management companies make while communicating with existing investors, the challenges investors face during redemptions and life-stage changes, and what AMCs must do to earn long-term loyalty.
Is reputation becoming as important as returns? Listen to the complete episode to understand what investors should examine before choosing or leaving a mutual fund. From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations. Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana &amp; more Watch full episodes right here on YouTube Explore more at ivmpodcasts.com Connect with Anupam Gupta: Twitter: @b50 Instagram: @b_50 LinkedIn: Anupam Gupta Follow IVM Podcasts We&rsquo;re @ivmpodcasts on Facebook, Twitter &amp; Instagram

Paisa Vaisa is India's premier podcast on personal finance, boasting over 4 million downloads, featuring over 200 hours of insightful content and discussions, hosting more than 250 guests, and presenting a wealth of knowledge through over 450 episodes. Since 2017, Paisa Vaisa hosts experts from mutual funds, stocks, real estate, loans, education financing, insurance, and much more. It has recently introduced a sub-series offering valuable insights in businesses and entrepreneurship.

You can catch this podcast on YouTube 'Paisa Vaisa with Anupam Gupta' or find it on top audio streaming platforms like Apple Podcasts, Spotify, Amazon Music, Google Podcasts, JioSaavn, Gaana, and others.

Paisa Vaisa is India's premier podcast on personal finance, boasting over 4 million downloads, featuring over 200 hours of insightful content and discussions, hosting more than 250 guests, and presenting a wealth of knowledge through over 450 episodes. Since 2017, Paisa Vaisa hosts experts from mutual funds, stocks, real estate, loans, education financing, insurance, and much more. It has recently introduced a sub-series offering valuable insights in businesses and entrepreneurship. You can catch this podcast on YouTube 'Paisa Vaisa with Anupam Gupta' or find it on top audio streaming platforms like Apple Podcasts, Spotify, Amazon Music, Google Podcasts, JioSaavn, Gaana, and others.

The Paisa Vaisa podcast helps you understand all things money so that you can make well-informed financial decisions. Understand the basics every week as host, Anupam Gupta, talks with experts across a wide spectrum of the banking and financial services