In this exclusive Paisa Vaisa episode, host Anupam Gupta sits down with Saga Kochhar, co-founder of Rebel Foods, the company that revolutionized the food industry with the cloud kitchen model.

Sagar shares the strategic decisions and "lightbulb moments" that turned Rebel Foods from a single QSR chain into the world's largest internet restaurant platform, with a portfolio of over 30 successful brands like Faasos, Behrouz Biryani, and Ovenstory.

This episode is a masterclass in business innovation, covering:


Cloud Kitchen Unit Economics: How the multi-brand playbook optimizes costs.


Data-Driven Brand Building: Using consumer insights to launch new brands.


The Power of Scalability: Ensuring food consistency with "de-skilled" recipes.


Pivoting for Success: The strategic decision to go all-in on cloud kitchens.


Entrepreneurship and Strategy: Advice on "intellectual honesty" and product-market fit.


Future of Food Tech: The grand mission to disrupt the global food industry.

Whether you're a startup founder, investor, or simply curious about the business of food, this episode provides a rare look inside a company that is fundamentally changing how we eat.

In this exclusive Paisa Vaisa episode, host Anupam Gupta sits down with Saga Kochhar, co-founder of Rebel Foods, the company that revolutionized the food industry with the cloud kitchen model.
Sagar shares the strategic decisions and "lightbulb moments" that turned Rebel Foods from a single QSR chain into the world's largest internet restaurant platform, with a portfolio of over 30 successful brands like Faasos, Behrouz Biryani, and Ovenstory.
This episode is a masterclass in business innovation, covering:
<ul data-indent-level="1">
<li>
Cloud Kitchen Unit Economics: How the multi-brand playbook optimizes costs.
</li>
<li>
Data-Driven Brand Building: Using consumer insights to launch new brands.
</li>
<li>
The Power of Scalability: Ensuring food consistency with "de-skilled" recipes.
</li>
<li>
Pivoting for Success: The strategic decision to go all-in on cloud kitchens.
</li>
<li>
Entrepreneurship and Strategy: Advice on "intellectual honesty" and product-market fit.
</li>
<li>
Future of Food Tech: The grand mission to disrupt the global food industry.
</li>
</ul>
Whether you're a startup founder, investor, or simply curious about the business of food, this episode provides a rare look inside a company that is fundamentally changing how we eat.

Paisa Vaisa is India's premier podcast on personal finance, boasting over 4 million downloads, featuring over 200 hours of insightful content and discussions, hosting more than 250 guests, and presenting a wealth of knowledge through over 450 episodes. Since 2017, Paisa Vaisa hosts experts from mutual funds, stocks, real estate, loans, education financing, insurance, and much more. It has recently introduced a sub-series offering valuable insights in businesses and entrepreneurship.

You can catch this podcast on YouTube 'Paisa Vaisa with Anupam Gupta' or find it on top audio streaming platforms like Apple Podcasts, Spotify, Amazon Music, Google Podcasts, JioSaavn, Gaana, and others.

Paisa Vaisa is India's premier podcast on personal finance, boasting over 4 million downloads, featuring over 200 hours of insightful content and discussions, hosting more than 250 guests, and presenting a wealth of knowledge through over 450 episodes. Since 2017, Paisa Vaisa hosts experts from mutual funds, stocks, real estate, loans, education financing, insurance, and much more. It has recently introduced a sub-series offering valuable insights in businesses and entrepreneurship. You can catch this podcast on YouTube 'Paisa Vaisa with Anupam Gupta' or find it on top audio streaming platforms like Apple Podcasts, Spotify, Amazon Music, Google Podcasts, JioSaavn, Gaana, and others.

The Paisa Vaisa podcast helps you understand all things money so that you can make well-informed financial decisions. Understand the basics every week as host, Anupam Gupta, talks with experts across a wide spectrum of the banking and financial services