A well-prepared data room can make or break your fundraising round. But what exactly belongs in one and how does it evolve as your startup grows?



In this episode of P&L, we speak with Neil Cheong and Alvin Chin, Co-Founders of GUIDE, an early-stage venture studio and advisory firm, to demystify the startup data room. Whether you're pitching angels, preparing for seed, or targeting a Series A raise, your data room is a critical tool to build investor trust and showcase your business’s growth trajectory. We break down:


What to include at each stage: from pitch decks to financial models


Why having a narrative for the underlying numbers (good and bad) is critical


Common mistakes founders make, and how to avoid them


Why understanding your business model, revenue model, and cash flow is vital


How your data room signals traction, readiness, and operational maturity


How to balance transparency with investor relevance



If you're preparing for fundraising or want to sharpen your financial storytelling, this episode is your guide to building a data room that delivers.

A well-prepared data room can make or break your fundraising round. But what exactly belongs in one and how does it evolve as your startup grows?In this episode of P&amp;L, we speak with Neil Cheong and Alvin Chin, Co-Founders of GUIDE, an early-stage venture studio and advisory firm, to demystify the startup data room. Whether you're pitching angels, preparing for seed, or targeting a Series A raise, your data room is a critical tool to build investor trust and showcase your business’s growth trajectory. We break down:<ul><li>What to include at each stage: from pitch decks to financial models</li><li>Why having a narrative for the underlying numbers (good and bad) is critical</li><li>Common mistakes founders make, and how to avoid them</li><li>Why understanding your business model, revenue model, and cash flow is vital</li><li>How your data room signals traction, readiness, and operational maturity</li><li>How to balance transparency with investor relevance</li></ul>If you're preparing for fundraising or want to sharpen your financial storytelling, this episode is your guide to building a data room that delivers.

From securing funding to optimising financial performance and cash flows, here on P&L we help decode the language of money and empower entrepreneurs, startup founders, and the c-suite with practical insights, expert advice, and powerful tools to help businesses navigate the  complexities of business finances.

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