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Stop Delegating AI: Why CEOs Must Build With It, Personally

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From securing funding to optimising financial performance and cash flows, here on P&L we help decode the language of money and empower entrepreneurs,  
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Startups have speed; scale-ups have bureaucracy. But with the right AI tooling, can a mature company of hundreds fight with the agility of a solo founder in a garage?

Fong Wai Hong, Chieftain & Co-Founder of StoreHub, joins BFM’s P&L for Part 2 of our series on "The New Math of Business Building, Powered by AI." He argues that the gap between an "average" and a "great" AI user isn't small, it's 100x, and demonstrates how this leverage allows mature organisations to automate away bottlenecks that used to take months.

We discuss:

  • Vibe Coding Defined: Wai Hong demystifies the 2025 buzzword. It's not just using ChatGPT; it's non-technical staff building full apps via conversational interfaces, effectively bypassing the need to learn HTML or syntax.

  • The 100x AI User: Why "average" users type single prompts sequentially, while "great" users leverage compute, running multi-window, multi-hour concurrent debates between models to solve complex problems while they sleep.

  • StoreHub’s AI Stack: How the company nurtures an internal "AI Builders Community." We look at their tiered approach: Gemini for everyone, but specialised tools like Claude Code and Cursor for power users building internal solutions.

  • Case Study: Automating Hiring: Wai Hong shares how he personally built a system in two days that cut hiring response times from 3 weeks to 24 hours, handling screening and video interviews for 10,000 monthly applicants.

  • The Death of Agile: Why methodologies like Scrum (built for weeks-long cycles) are obsolete when AI compresses 5 days of work into 4 hours. Wai Hong argues engineers must shift from "translators" to "builders."

  • The Agentic Enterprise: Moving beyond chatbots to true agency. We discuss sophisticated workflows where AI conducts deep research on sales leads instantly, tasks that were previously impossible for humans to do at scale.

  • CEO as the Bottleneck: A warning to leaders: delegation breaks down with AI. Wai Hong argues that CEOs must personally understand LLMs and agentic workflows, or risk leading their companies into a tsunami blind.

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P&L

From securing funding to optimising financial performance and cash flows, here on P&L we help decode 
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