Is your organisation looking to or already investing in AI but struggling to see real returns? While 75% of executives list AI among their top three strategic priorities, only 25% report substantial impact—known as the AI impact gap. In this episode of P&L, we uncover the root causes behind this shortfall and map out the path from potential to profit with Romain de Laubier, Asia-Pacific Chair of BCG X.



We discuss why fewer, more focused AI initiatives often outperform scattered pilot projects, and how the 10/20/70 framework can guide teams to shift their attention from just algorithms (10%) and tech stacks (20%) to the crucial 70%—people, processes, and cultural buy-in. Discover how leading companies achieve higher returns by investing 80% of their AI budgets in reshaping functions and inventing new offerings, rather than merely deploying productivity tools.



We also explore key considerations for data privacy, cybersecurity, and regulatory compliance, as well as strategies to measure AI’s financial and operational impact.



Whether you’re running a startup or leading a global enterprise, this conversation will help you close the AI impact gap, optimise your AI portfolio, and position your business for transformative growth.

Is your organisation looking to or already investing in AI but struggling to see real returns? While 75% of executives list AI among their top three strategic priorities, only 25% report substantial impact—known as the AI impact gap. In this episode of P&amp;L, we uncover the root causes behind this shortfall and map out the path from potential to profit with Romain de Laubier, Asia-Pacific Chair of BCG X.We discuss why fewer, more focused AI initiatives often outperform scattered pilot projects, and how the 10/20/70 framework can guide teams to shift their attention from just algorithms (10%) and tech stacks (20%) to the crucial 70%—people, processes, and cultural buy-in. Discover how leading companies achieve higher returns by investing 80% of their AI budgets in reshaping functions and inventing new offerings, rather than merely deploying productivity tools.We also explore key considerations for data privacy, cybersecurity, and regulatory compliance, as well as strategies to measure AI’s financial and operational impact.Whether you’re running a startup or leading a global enterprise, this conversation will help you close the AI impact gap, optimise your AI portfolio, and position your business for transformative growth.

From securing funding to optimising financial performance and cash flows, here on P&L we help decode the language of money and empower entrepreneurs, startup founders, and the c-suite with practical insights, expert advice, and powerful tools to help businesses navigate the  complexities of business finances.

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