As the Optus triple-0 crisis deepens, CEO Stephen Rue is struggling to rebuild trust.

Mike speaks with Dr Neryl East—international expert on communication, credibility, and reputation—who says Optus has shifted its crisis strategy, with daily CEO updates and a show of transparency.

But contradictions, gaps, and failures in process are undermining the message, leaving a shaken public doubtful. Rue faces the near-impossible task of regaining trust.

For Optus to survive, it must show relentless honesty, tenacity, and genuine change.

As the Optus triple-0 crisis deepens, CEO Stephen Rue is struggling to rebuild trust.
Mike speaks with Dr Neryl East&mdash;international expert on communication, credibility, and reputation&mdash;who says Optus has shifted its crisis strategy, with daily CEO updates and a show of transparency.
But contradictions, gaps, and failures in process are undermining the message, leaving a shaken public doubtful. Rue faces the near-impossible task of regaining trust.
For Optus to survive, it must show relentless honesty, tenacity, and genuine change.

When much of the city sleeps, Mike Jeffreys is keeping you company.

Mike provides laughs and companionship, the news & stories of the day from midnight on Mondays. 

When much of the city sleeps, Mike Jeffreys is keeping you company.
Mike&nbsp;provides&nbsp;laughs and companionship, the&nbsp;news &amp;&nbsp;stories of the day from midnight on Mondays.&nbsp;

Overnights with Mike Jeffreys - Highlights

Overnights with Mike Jeffreys

Will Optus ever win back our trust?

Wake Up Australia with Mike Jeffreys - Friday the 16th January  2026 

Mike speaks again with Lisa Segelov, an Australian-born lawyer and Israeli citizen, about Israel’s response to the Bondi Royal Commission and Australia’s hate speech laws, as well as calls from a Labor-aligned group to cancel Israeli President Isaac Herzog’s planned visit to Australia.

Lisa lives around 30 minutes north of Tel Aviv and has deep personal ties to the region. At one stage, two of her sons and her daughter were serving in the Israeli military. She also personally knew people who were killed in the horrific October 7 Hamas terror attack.

 

Mike speaks again with Lisa Segelov, an Australian-born lawyer and Israeli citizen, about Israel&rsquo;s response to the Bondi Royal Commission and Australia&rsquo;s hate speech laws, as well as calls from a Labor-aligned group to cancel Israeli President Isaac Herzog&rsquo;s planned visit to Australia.
Lisa lives around 30 minutes north of Tel Aviv and has deep personal ties to the region. At one stage, two of her sons and her daughter were serving in the Israeli military. She also personally knew people who were killed in the horrific October 7 Hamas terror attack.
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From Bondi to Tel Aviv:  Israel reacts to Royal Commission & Herzog visit

The turmoil surrounding Adelaide Writers Week is more than an arts-sector issue - it’s a landmark moment in how brands manage credibility and public trust in a hyper-polarised environment.

Mike speaks with credibility expert, Dr Neryl East, who says we’ve moved well beyond the pub test; leaders must now anticipate that every decision could be challenged by political interests, lobby groups, or even AI-generated agitators.

She says the current climate demands a shift in how leaders make and communicate decisions.

They must now see key issues through the lens of extremely divided community views and be ready to engage openly with dissenting voices. Fail to do that and there’ll be a high reputa

The turmoil surrounding Adelaide Writers Week is more than an arts-sector issue - it&rsquo;s a landmark moment in how brands manage credibility and public trust in a hyper-polarised environment.
Mike speaks with credibility expert, Dr Neryl East, who says we&rsquo;ve moved well beyond the pub test; leaders must now anticipate that every decision could be challenged by political interests, lobby groups, or even AI-generated agitators.
She says the current climate demands a shift in how leaders make and communicate decisions.
They must now see key issues through the lens of extremely divided community views and be ready to engage openly with dissenting voices. Fail to do that and there&rsquo;ll be a high reputa

Will Optus ever win back our trust?

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