Mike is joined by consumer behaviour analyst and Managing Director of Marketing Focus, Barry Urquhart, to discuss allegations Woolworths staff intimidated IGA employees.

Barry explains the difference between corporate values and competitive behaviour, after large groups of uniformed Woolworths staff reportedly visited an IGA store to compare prices and products. 

While such comparisons are common, Barry questions whether these visits crossed the line into intimidating behaviour - and what it could mean for Woolworths’ reputation and the relationship between big retailers and small businesses.