Mike is joined by Barry Urquhart, Consumer Behaviour Analyst and Managing Director of Marketing Focus, to discuss whether advertising is still getting through to consumers.

Barry says discounts and sales alone aren’t enough. Consumers respond more strongly to people they can relate to - friendly faces, personalities and positive interactions that build trust and loyalty.

He also looks at the challenges facing CBDs, including parking costs, accessibility and perceptions around homelessness, and explains why understanding customers is crucial to effective advertising, staffing and ultimately, sales.