On two GB for BC and Network stations. This is Wake Up Australia with Mike Jeffries.
Good morning, Welcome along, Welcome to the program, Welcome to the week if you just joined us. Just following up in a couple of things we're talking about before the news, I had a story about the number of accidents in Scotland involving people who aren't used to driving on that side of the road. Here's a comment from Nick saying driving on the left is really weird. Do you mean on the left or on the right. Mick says, I've never attempted it, but even as a pedestrian when I was in Europe, I kept looking to the right when crossing the road, while suddenly a car from the left will whip past my feet. Says Nick. Yes, I think you know, all generalizations are incorrect, as the French say, But speaking of what you're discussing, and for that matter of the French, I think all pedestrians in this country should be sent to a country like France to learn what it's like when you're not dealing with motorists who necessarily make every effort to avoid you. It's a kind of a different attitude there. Yes, Calumus says, thank you this Calum some serious fog in Penrith this morning, countcy further than maybe like five meters in front of me. And what are you saying here, JJ? Lung Foundation, Mike and the news. The Lung Foundation wants to ban cigarettes. Perhaps the Lung Foundation needs to take a deep breath and relax. Perhaps it should take up smoking. To Karmen Snurves, banning it hasn't really worked at all. Well, you know, we've got all these vaping sites. Actually, I was talking to one of the individuals behind the scenes here at the radio operation. He was telling me he needed some neurophan late at night, so he pulled into a shop which did indeed have neuropan, but it was pretty obvious they didn't sell much of it because the man behind the counter said, what's it worth to you? What do you want to pay for it? And they agreed on five dollars. But he said, this fellow I was talking to you said, it's pretty clear that the shop wasn't there to sell neurophan, but you could buy it if you wanted to. It was there to sell whatever they call it these days, chop legal cigarettes, vaping the whole thing. And I actually noticed, to my surprise, couple of places where there are new small shops, and I thought, you know, the small shop was dying and started dying a long time ago. But maybe that's the reason they're coming back to sell these illicit products. Yes, and Math says just an FYI on snowdropper. It's a two part term. That is interesting. I didn't think of that, and maybe it's a little too graphic for this time in the morning, but thank you for telling me, Denise says snowdropper plural snowdroppers Australia slang one who snowdrops, one who steals clothing, especially women's underwear from a clothesline. Yes, well that's pretty much the explanation I gave Denise, so I thank you for backing me up there. But as Matt points out, it's a two part activity. But I'll just leave that one to the imagination of folks there coming up, coming up, some commercials. But after the commercials, I want to address the issue of parents getting out of control at sporting matches. Is that getting worse than it used to be? Parents losing it because of other kids' behavior, even their own kid's behavior. Anyway, I'll talk about that after these ads, Bruce says, on cigarettes being banned for sale in supermarkets. The other week packet of Marlbor twenty five's was sixty nine dollars. Smokes expected to buy their fags from those illegal tobaccoists. Well that's what they do. These shops look very dodgy, says Bruce. Yes, well it's not totally new in Sydney for a retail operation to pretend to be one thing and actually really in really being in the business of selling some quite different. The darker side of sugar dating. Kareena Chapman, dating coach founder of the Lined Connections, is on the line. Good morning, Korea.
Good morning.
So you think it's going to be nice. You know, you go for the sugar daddy if you're young and cut and can get your way with older men. But it's not always a good idea.
You say, that's right. Yes, there's certainly a few things that you'd want to watch out with if you're considering to have a sugardaddy slash sugar baby relationship.
Maybe we should play them lionized by the Eagles. You remember that. Let me read you a couple of lines here, see if they fit a rich old man, and she won't have to worry. She'll dress up all and lace go in style. Late at night, a big old house gets lonely. I guess every form of refuge has its price. And then it goes on about how she's going to meet this wild eyed boy and gives him an excuse, but she can't hide her lion eyes. Is that how it ends up?
You think, well, it certainly made her if you're not careful. Yeah, yes, I think that the idea of having someone pay for your maybe apartment, accommodation, gifts, travel, all sorts of stuff like that does sound quite glamorous to many young women. But it's not always a great thing to do. And I would say the reason why is because there's lots of little hidden risks that you probably don't think about when you're looking at perhaps entering into that type of relationship.
There was an old saying that the trouble with being kept is the rent is always due.
That's so true. That's so true. And it's pretty hard to keep clear boundaries in I think too, especially for younger women, if they're having, you know, transactional connections, rather than authentic. Then I would think it'd be pretty easy to lose yourself.
I like that line transactional connections. So it's a business agreement, but then maybe the novelty wears offen you want out of the contract.
There's absolutely that possibility. And of course, you know, I suppose promising some sort of financial gain, But what is your emotional cost of doing this sort of stuff?
I don't know. I don't really know, but I mean it's been going on for as long as there's been men and women, hasn't it.
That's right exactly, And a lot of women that do go for you know, being a sugar baby don't have regular relationships in their life because they feel like dating is actually sure that they've got to put a lot of effort into and they want to have some sort of reward. Ends up looking at it like that, which then causes problems later on for real relationships.
Right, Okay? Is that what we're talking about? Is it more of an issue now with the dating apps? Although I should make the point that I'm told that the dating app thing is fading a bit and people are actually going to meet each other in real life. Who would have thought.
Exactly yeah, I think for regular relationships, we are or wanting to connect in person more fad for websites. If you're looking for something specific like this, then that's much easier than to connect with the tip person that you're looking at, whereas that might be hard to connect in person when you know you are looking at a specific thing that you're wanting from a relationship.
Yes, you just reminded me of one of my favorite jokes about human relationships. Old keV for seventy two and he married a woman who was twenty two, And his friend said, we know you're filthy rich keV. But even so that was pretty good. You know, you're seventy two, she's twenty two. How'd you do it? And said, I lied about my age. I told her I was ninety two.
That's a good one. Yes, I like that. But yeah, and you know, I suppose there are some swap arounds where maybe the woman's older, but it does seem to be that it is the woman that's younger.
Well, that doesn't always work out. I mean, you know, you think you're doing well. She's much older than you are. You know, you started going out with her when she was your teacher, and you were fifteen, and then you're just about to get off a plane in full view of the media and she pushes you in the face.
Well that's not what is it.
That's what happened to macaron. You saw that, didn't you?
I did exactly? Yeah, so yeah, And you know, I think sometimes people forget that real connections is not something that you can buy, and that you know, there is a difference with a regular relationship to one that's maybe an imbalance of power.
Hmm.
Okay does it ever work out? Though? I mean, do you know women say this is what I signed up for? Or do you think they after the novelty of the Irma's bags and you know, the trips to Monaca or whatever, after that wears off and she thinks, why am I stuck with this old wrinkley dude? Does it inevitably end? Or does she do like in the song and go looking for a bit on the side?
Well, quite oftener, sugar, Maybe we'll have more than one, should the debby providing different things? Okay, there is certainly a possibility that there's more than one happening, And I think they get used to the transactional type of relationship. But I guess there can be some sort of manipulation or coercion or things like that that are maybe the shadier side that we don't really think about. Or even perhaps you've even got a written financial contract between you exchange, But then how do you know that that person's going to agree to that. You could get stranded in this beautiful holiday resort somewhere and not be able to get back home.
Perhaps okay, yes, And I mean what if you were you know, you want to end the relationship. Then from a legal point of view, even if you had something signed, is it the case that because you've been in this regular relationship that in the eyes of the law, you're in a solid partnership and you've got to split your goods. I mean, he's not going to be happy with that. We're assuming that, we're assuming that he's the one with the money. But I mean it's not always the case, is it. I mean, look at sure, you know.
Exactly they're certainly are some very wealthy women that are dating younger men. I mean, you know, Madonna, I mean, there's many many out there, But I would say that they probably do provide a lot of things for the younger partners who are not. I'm sure it's orvious them. But whether they've actually got an agreement good question.
You never know, does the agreement even stand up?
Yeah, well, that's right exactly. So you know, I think that there certainly can be you know, companionships and financial benefits, and you know, there can be some good things about arrangements like that, but perhaps they might come at a cost of perhaps you know, emotional safety or autonomy, or you know, perhaps you feel a bit emotionally unsafe if you're in something that's in the imbalance of power. But otherwise maybe you feel that you're really I suppose we've got it all together because you're not having to work, and you've got someone financially providing for you, and maybe you're having a wonderful life. That could be it as well.
But you talk about the imbalance of power. If one partner says I want you to do this, and the other one says no way in the world, then the first one says, right, I'm taking the messidis back.
Well exactly, And that's where it's you know, the boundaries get blurred, don't they. We just don't know where we stand with that sort of stuff, and that's when you could get in trouble.
Well, that's right. So do you have any guidelines for this? Supposing you know somebody thinks this is what I'm going to do. I want a bit of the good life. Do you have any guidelines to suggest.
Well, it's not generally something that I would perhaps encourage others to go into. However, if you are going to go in with your eyes wide open, realize this is a transaction. It may not all be financial. Perhaps you're you know, you're bartering different things, but you have to be okay with it. And if anything doesn't feel right, then you need to say no. And that's not the right person to be your sugar daddy. I guess you find money you feel safe with.
Yeah, remember that old country worse than so im called fancy the mother. The mother uses her dollar to buy the daughter address she look glamorous in and she says, you be nice to the gentleman fancy and they'll be nice to you.
Oh.
Yes, that's the sort of thing that's been going on for a long time. I think and hope for some they figure out, well, if that's what I've got to do, then they might as well be nice and give you some extra money as well.
Just on that point, though, do you see mothers playing a role in this? You know, the idea that, hey, it's great if a woman marries.
Up, Oh, definitely, definitely, And there's lots of different things of cultures as well that also feel the same. So we'd all like to think that we're perhaps marrying up and not marrying down, whether that might be.
Or whatever that might look like.
I think that there is a tradition where I guess perhaps because women traditionally haven't always been able to work full time or had to give up when they were married, or there's lots of different stipulations about them being financial responsible themselves. You know, the ability was stunted for quite a while, so I guess the mothers would tell their girls to try and do that to hook a rich guy. Otherwise, what are they going to be doing that, I don't know, washing other people's clothes for a living, who knows. I can see why it would have started just because of the past of you know what women were, say, maybe repressed in jobs, so I can see that. But now hopefully we're a little bit further past that. We don't have to do that now.
So your recommendation would be trying to think it through. There may be more to life than Valenciaga and those you know shoes with red sols. What are they Manila Blanix or something.
Oh, Jimmy Choo's Jimmy.
Cho I'm not really an expert on shoes.
I'm impressive. Even you one had red souls. That's pretty good.
Yes, very interesting, all right, Karina, interesting as always. I do appreciate the time. Thank you coming on.
The program as a pleasure.
Thanks Mike Kaarina Chapman, dating coach, founder of Aligned Connections. Yes, well, I thought we talked about that so much. I'd play a bit of it. That's not the whole song, of course, but that's the message of it. They're the Eagles and lion Eyes. The Eagles they had what was it? Because I was talking earlier, you know about pop stars today they're so dull, you know. My example was how long is it since a pop stars driven a roles for us into a hotel swimming pool? But the Eagles didn't. They have the health when Hell freezes over tour because they were all fighting so much. But then they decided to get back together and have the when hell freezes over tour many years ago. You know, it's important and particularly difficult for my son. I guess you've got to get music. The old man doesn't know anything about and like, so it's your very own okay. And I didn't mean to do this.
But.
Eldest son at the time discovered the clash and there's this great band and their music's terrific. And you know what they do. They trash their guitars on stage. They smash them up. And I really didn't mean to do it. I just wasn't thinking. I reflexively said, oh, you mean like the Who, which of course totally ruined it for him. Oh, I'm laughing about it now, but I didn't mean to. I didn't mean to.
Now on Wake Up Australia News Today.
Indeed it is with Sasha Foot Morning, Sasha, Good morning Mike.
A bicycle rider is fighting for life after colliding with a truck at an intersection in Sydney's Inner Suburbs. Paramedics treated the forty year old man at Surrey Hills before taking him to hospital. Ukraine says it has hit over forty Russian military aircraft in a large scale drone attack. The country's Secret Service says operations Spider's Web took a year and a half to organize and median home prices in Brisbane are just short of reaching a million dollars. The latest prop track reports suggests lower interest rates will continue driving up prices through the remainder of the year. Mike Moore News at the top of.
The hour, Thank you session. Now to the three AW newsroom with Gail Watson Morning.
Gale's good Morning Well. Two people, including a player from Western United, have been charged as part of a probe into alleged gambling sheeting on a league football matches. It's claimed that they tried to get yellow or red cards as a way of influencing the betting market. Fifteen billion dollar Metro tunnel construction delays new lines due to open late this year, but the Herald Sons reporting today that maybe it won't be stopping all stations because they won't be finished on time. Completion of Town Hall and State Library stations all underneath the city. The deadline has already passed, so there's some question marks there. And police say they're appalled by the hooligan behavior of soccer fans after an officer was assaulted and others had flares thrown at them ahead of the A League Grand Final between Melbourn Victory and Melbourne City. This was before the game and there were more police than usual, to the point where officers were brought in from some suburban stations to watch over the events, so that may have caused some angst. There were no issues at the end.
Of the game, Gail, thank you for that. Just further to the sugar daddy thing or sugar mommy, Jerry says Mike George Pipard had a sugar mummy in breakfast. Tiffany's okay, I don't remember. I'm not saying it didn't appen. I was just trying to recall that bit. I did see movie a long time ago. That's Jerry pointing out there. David says, Hi, Michael, trust your well. David, thank you. A ninety year old man marries a twenty year old woman and just told it could be fatal. He says, if she dies, she dies, says Dave from Canon Hill. Clint Eastwood actually said that, I think it's out on the internet somewhere. He actually said that of I think the most recent wife. Somebody said what about the age thing, and Clint said, if she dies, she dies, and the fact of the matter is she has died. But Clint is still with us. When parents turn violent on the sidelines, conflict strategist and mediator Sarah Blake, Good morning, Sarah. How are you?
Yeah, I'm not too bad.
How are you? I'm all right. I don't recall seeing a lot of this, But then I haven't done this kind of thing for a few years, not that many years, because the youngest son is to play just about everything. Yeah, but you've seen it all. You've recently seen agro on the sidelines at kids sporting events?
Yeah, I have, and looks at me. Here in the West, we had an incident recently where an eleven year old is recovering from being choked by angry parents, and you know.
Was it his parent or another parent?
No, another parent, Oh my god, absolutely shocking. But there's also a lot of research saying that there is an increase in a level of aggression and inappropriate behavior by parents on the sideline. And you know, I say, I mean, we're at our hockey carnival this weekend, and we've seen it all, and unfortunately, it often happens when there's a mentality when it all costs, and parents want their cupture to be successful and they maybe get upset with someone who isn't as good or as talented as they think their kids are, and so emotional are running hot, and I just think it's so destructive to everyone involved.
Well, part of this is I understand it, and I think I have seen it myself. Come to think of it, is that some parents live thecariously through the child and that ain't right. I mean, the kids out there to play his best game and you should support him, but it's not you, dad, it's him or yeah.
Absolutely, And do you know like in the last couple of weeks, and seeing as my own children of sport, there's parents that are actually picking on other kids because I've disappointed their child didn't get captain all, their child isn't getting passed the ball enough. And these are adults, you know, picking on anywhere from nine to thirty and fourteen year old kids. And again I think you're right, they're trying to live through and celebrate the success of their child because I think it reflects on them, and all it does is reflects poorly.
On the adult when they were the way they do so as a report came out twenty twenty four, sixty nine percent. That's a lot, that's high. It's more than two in three young athletes witnessed negative behavior by parents steering sport.
Yeah. Yeah, And I think we have to admit that we've got a problem here, that there is something wrong where this has become normal, and where we allow this behavior of parents to get in the way of what should be in children's sport, about participation, about learning things, about developing teamwork. Yes, we do, we celebrate excellence, but primarily at this age that bad behavior is not accepted.
And it's not good for the kid, including afterwards. I would imagine the other what about your old man boy really lost it to day, doesn't he? Yeah?
Yeah, yeah. And then those what do their children think? You know, we see them thinking that they have to be aggressive to get approval from their mum or dad. We see them feeling embarrassed, We feel them, you know, what are the other kids do with them? And then they think that they have to be doing that to get approval, and so it sets off this cycle where again having a go at somebody else or belittling someone else on their team because dad will think it's fantastic. You know, again, these are the behaviors as a club and as a community, we all need to be stepping up and holding everyone to account and saying hey, no, not good enough.
No indeed, And I mean I've been saying dad here. But of course mums have been known to start shrieking and yelling and losing control too, haven't they.
Yeah, look with whole TV shows about dance mums, right about some of the behaviors that moms are living vicariously through their kids and true what they'd's doing. And so I think you know, it's across the board. It's men and women, it's mom and dad's doing this, and it's always the kids that suffer.
So you've got some these are guidelines here. Do you set team and parent expectations?
Yeah, I think it's really important to sit your team down and say, hey, this is what's okay, what's not okay? The team rules right, not just how you play, but how you treat each other. But also letting parents know, hey, this is what we've done with our kids. This is also applies to you. We need you to enforce it, but we need you to be respectful too. So those expectations have to be set because you can't hold someone accountable if you haven't taught them what's okay.
And what's not bit of empathy and care, you say, rather than just win at all costs.
Absolutely, I mean a club starts to prioritize winning over everything else. What happens is that people start to try to get win power and influence, and you lose the vulnerable people, You lose the culture becomes really dysfunctional. And so it is a little bit of empathy goes a long way. Lifting up kids rather than bringing them down means you're building a long term club future rather than just winning for now.
What about calling out the bad behavior? Is that a good idea or is that liable lead to who knows what kind of frack are?
Suddenly it looks a really tough thing because we do need to call it out, but you need to call it out in the right way. If you if a parent has been inappropriate or yelling or doing bullying other kids, calling them out there in the moment, we'll probably inflame it. You'll probably embarrass them, or they'll probably turn around and have it go at you. And we know that happens because they have fights with the other parents. So a better tactic is go and approach your coach after the game and say, hey, this has happened, this is not okay. I need this out with or go back to your junior director or your club and say and put in a complaint. Too often I hear parents complaining and saying this wasn't okay, and this wasn't that, And I say, some time and again, put in a complaint. A club can't address it unless they know what happens. You need to talk to them, that's right.
If nobody says anything, nothing happens.
Yeah, absolutely, it just.
Becomes part of the culture. Interesting. Sarah appreciates time and comments is always thank you, my pleasure. Sarah Blake, conflict strategist and mediator Jason is saying good. Oh mind, the Northwest Shelf gas project won't go ahead. The labor funded Environment Defender's Office will just drag the project through the courts for years. And Albo loves his activist mates at the EDO, says Jace. Maria says, Hi, Michael, there's a genocide going on in Gaza. Over sixty three thousand of massive in the population is starving a colonial regime is using the starvation as a weapon of war. This is not about self defense. It's about a landgrab of ethnic and ethnic cleansing. We must not remain silent on the catastrophe. Please use your platform and stand on the right side of history. That's what Maria says. This is talking about. I guess marriage is a career. Michael says, I'm sure it's true love between Jeffrey Eddleston and his ex wife Brynn, But after that he was with twenty five four year old American model Gabby Greco. Yes, well, you know people do that when they can male people. Leonardo DiCaprio strike accord.
Here a sports update thanks to west End Motor Group incorporating Paramatta and Blacktown Master, two great master dealerships, same great people saying great service seven days a week.
The NEWSIP Wealth coach Laurie Day is anxiously waiting on scans after Mitchell Barnett suffered a suspected knee injury during the waller Is thirty six thirty win out of South Sydney on Sunday. Barnett, thirty one years of age, collapsed while tackling Rabbito's halfback Bud Sullivan. He was helped off the field before being seen on crutches. Warrior's coach Andrew Webster confirmed a knee injury, but said the severity is unknown until scans are done. Barnett's potential absence would be a major blow for New South Wales, head of Game two of the Origin Series in Perth on June eighteen. In Origin one, he impressed with one hundred and ten meters and twenty six tackles in just over forty minutes.
And now on Wake Up Australia artist in the Spotlight, ah.
Yes, a man of whom it was said he built a career on one guitar riff. He he actually passed on this day at the age of seventy nine in two thousand and eight, but had a very successful career and was particularly well known for this. Should I say eponymous? Is that you know, out of character for this? This kind of guy a real name, Elias Bates' biggest hit this one. Yep, that's Bo Diddley and that's his biggest ever hit. Bo Diddley. He lived his own life, used to travel around with his He had a sort of square shaped guitar and he'd take it around with him between gigs on his motor scooter. Some reaction here to Mary's comment, Barbara says, morning Mike, Perhaps Hamas could release the hostages. Just thought, says Barbara. Mike from Stu's Stuho says, Marian colonial land grab. No excuses for the October seven outrage. Absolutely no excuse. Roman solution, burn plow salt. That's the way Stu sees it. We're talking about all the car crashes in Scotland, apparently caused by people who aren't used to driving on that side of the road. JJ says Scottish crashes, Mike. Of all the car crashes in Scotland, how many can be attributed to the inability to understand spoken Scottish English. Scott is difficult to understand for English speakers. Those poor non English speakers would have no chance of understanding the Scottish English speakers. Do you think so, JJ, I'm just trying to think of Scottish people spoken to. I used to used to speak to Billy Connolly. We seem to get on fine. I'd kind of forgotten that he's been knighted. He's Sir Billy Connolly, but of course he's also known as the Big Yinn. So that means would we have to call him sir Yin? That doesn't seem quite right somehow. Now we've got the news coming up. Here's one of those stories that I don't expect to feature in the bulletin, but you know it's probably worth reporting anyway. A British Airways cabin crew member was arrested at London Heathrow Airport after colleagues discovered him dancing naked business class lavatory. That's so English, isn't it? Lavatory? But not the dancing naked? I mean, you don't expect that in the toilet on the I mean, this story is about all sorts of things happening in aircraft toilets, but crew members dancing naked, that would be a surprise. The incident occurred on a San Francisco to London service, prompting an investigation into suspected drug use aboard the aircraft. Really that played a part? Do you think the steward disappeared from his duties during meal service on the busy flight carrying four hundred and seventy passengers and crew. Flight attendants initiated a search of the airbus A three eight eight hundred aircraft when the crew member failed to report for his assigned responsibilities serving food and beverages to the passengers. Colleagues discovered his absence as they ribitted meals throughout the cabin During the ten a half hour journey across the Atlantic. The aircraft was cruising at thirty seven thousand feet Don't you like this detail? When the search began, with crew members checking various sections of the double decker plane, the in flight cruise supervisor located the missing steward in the Club World cabin restroom, where he was found completely nude and dancing. The discovery shocked the crew supervisor, who immediately took action to address the situation. I'm just reading this exactly as it is, but he could have taken action to dress see the next pass As flight attendants quickly clothed the steward using spare pajamas designated for first class passengers. The crew then escorted him to the premium cabin section where they secured him. Don't like the way they put this. They secured him in a luxury seat for the flight's duration. So drug addled crew member dancing naked in lavatory gets tied down in first class until they get the Heathrow. So the management contacted the authorities during the flight and alerted the police. They arrested him immediately after the plane landed. Medical personnel assisted the crew member. He required wheelchair transportation from the aircraft. The steward received medical attention as part of the emergency response protocol. What do you think that means? They hit him with a hypo with something in it that would calm him down. He's been suspended from duty pending the outcome of ongoing investigations. There's a suspicion he consumed drugs before or during the incident. One anonymous colleague described the situation as extraordinary, noting the steward appeared to be under the influence of substances. Oh no, the mind altering substances raile the aircraft flew over the Atlantic. The worker characterized the behavior as dangerous and career ending. I suppose yes, Well, at least you know he's got quite a story to tell next time he goes to a dinner party.
Now onto GV for BC and networkstations. Back to Wake Up Australia with Mike Jeffries.
Good morning, Welcome along, Welcome to the show. Welcome to the week. If you're just joining us some front pages, well, before I do that, some reaction to the story I had there, if you just joined me. I had a story before the news about a crew member on a BA flight who was caught dancing naked in the lavatory. As the British a lavatory. It's lower class to say toilet. But Tom says, wow, I wish she would do that on my flight. I'm a doctor, trust me. I think it was a hymn. You know. The story said it was a hymn. Tom not judging, not judging, just saying, now, front pages, we've got the Herald's son. Let's do the tabloids here. Soccer betting bombshell. A Japanese A League star charged over wrought in games. An A League player from Melbourne club Western United is one of two men charged after a major probe into betting corruption on four of the team's matches. Japanese recruit Reiku Danzaki and another player from a lower level competition could face jail after being entangled in a Victoria Police sporting integrity pro launched after betting irregularities emerge in relation to players being carded by referees. M that can't be good for the game part from aything else. They've also got a story here, no fixed for super tax Labour's plan to tax unrealized gains. I just can't believe this is even gone. As far as it has Joe Biden could make a galvet, but apparently it's happening here. Labour's planned to tax unrealized gains in large superbalances is unsalvagible and cannot be fixed to prevent some politicians being treated differently. The Coalition has warned, yes, it's so blatant, it's so very blatant. Yes, it's one rule for us and one rule for the mob. And at this stage, you know, the claim is how it's hardly going to affect anybody. But then there's story around today saying even in the next few decades it's going to affect at least eighty five thousand people and then we'll continue to do so. But anyway, back to this bit here, Opposition Financed spokesman James Patterson said Labour's cupboard was completely bare on genuine economic reforms, and vowed the Coalition would release its own plan to bring down debt this is me commenting now, wouldn't it have been a good idea to maybe do that a few weeks ago? Just saying Courier mail you get ex counselor praises protest at Jewish party backed by Green. Hate is the big headline. Former Green councilor and Lord Merrill candidate Jonathan throwing a gannath In has praised pro Palestinian protesters who taunted members of Brisbane's Jewish community who'd gathered for a dance party in a hotel's private room. Obviously this individual doesn't watch Free to Wear TV, otherwise he would have seen all those people, including Kyle Sanderlands saying hate stops here. Yes, maybe Kyle doesn't have the selling power on that subject that people might think. You also get Locke's on Cloud nine on the COURIERMO Queensland. Lachlan Kennedy smashed the ten second barrier and stepped out of the shadow of rival Gout, Gout and the Daily Telly for Sydney. How work attire has changed forever. And there's a couple of ladies here. One's wearing sort of short top and even shorter shorts showing lots of leg and not exactly knee boots, but you know that's three quarters away up there, calf boots, aguess you. So how work attire has changed forever? Young corporates putting their own spin on officewear. After all, it's their cash. And the big headline is five hundred million dollar boost the prisons and prosecutions price of justice. The state's criminal justice system will get more lawyers to prosecute criminals, more prison guards to watch them on remand, and special rooms in courthouses to prevent domestic violence victims coming face to face with their attackers under a five hundred million budget pledge big supermarkets and discounting. Now, this seems like a real grassroots issue. Does it work though? With the folks? Barry Erkitzer, consumer behavior analyst and managing director of Marketing Focus, Morning, Barry, thanks for doing this my preasure. So what do you think we're talking particularly here about Woolies is Woolies are going to offer set discounts of around ten percent for four hundred products. So that means when we go into the shop, the little ticket will say normally but now or something like that, right.
Yes, indeed, well, let's put it into perspective, and I think that that's a very timey sort of conversation that we're having right now. One for small business owners who are competing with the Coals and Walworth and Aldi and that type of situation. More particularly the consumers, what are they getting? Well, the reality is the likelihood of success is questionable. Prior to February two thousands and twenty, when we had COVID come in, we had initiatives by Coals and then Walworth coming out with and you will remember along with your listeners one dollar leaders of milk two dollars, loaves of bread, hot chickens for eight dollars, and various prices are allocated to eggs. And that's so every day, lower prices with substantially discounted products. The result of that was, interestingly enough, they solved marginally more products. The income expenditure by the consumers was about the same, so they weren't spending anymore, they were just buying more products, which meant that for the supermarkets the margins were squeezed, the profits were marginalized, and at the end of the day, in a very short period of time, both Coles and Woolwill said, hold on this is not working. We're not making more profits, we're not making more sales. More particularly, we're not getting greater loyalty or repeat business or referral business from our custers. So it was withdrawn. The consumers are a lot more alert and alive to that sort of thing. They're looking for value rather than price discounting. And particularly since the completion of the election in May three, all of a sudden, off the social agenda has gone that phrase that we're hearing at nauseum cost of living crisis. Now, interestingly enough, in the last four weeks that sort of thing has fallen away from the lexic on the many Australians.
Okay, the cost of living crisis. The intent of both Woolworths and Coals, you say, is to have house brand products represent approximately forty three percent of their offerings. But you know we've all been educated and trained by advertising gurus such as yourself to go for a particular brand. Do we trust the house brand?
Since the year two thousand and one with the introduction in Melbourne, first, Sydney second of alv where there's ninety three percent plus of their product growne house brands, house brands of as a market share gone from around about eight percent of typical purchases. And that was when it was the black and gold label. So it was very much the generic product with no emotions, very bold, very brassy, almost a social stigma. You would go and get some tea. It might be English breakfast tea, but it was a brand that you would not recognize. So you'd go home and then you pull out the twiny packaging and put that grain from the black and gold label into that because when your friends came around, you didn't want to pull out a black and gold tea bagons they will hold up have a nice cup of tea. So there was a social stigma about generic bands. Now house brands are not black and gold labeling. They are attractive. They're very much replicas and duplicates of the recognized established bands. Even with Colar drinks, you know, the red, white and black labeling, it was there, it was pronounced in that type of situation. So consumers have now become accepting of it. Indeed, when the customer satisfaction surveys are coming out, Aldi is ranking very highly on fresh food, fresh meat, more importantly, the quality of their merchandise. So I suppose it begs the question, And this is another aspect that I would bring to the attention of your listeners. What is it about Woolworths coming out and declaring that they're going to have four hundred products with discounts of around about ten percent, saving households at least fift ten dollars a week and that will help them address their cost of living crisis. Well, my question would be, why then promote and you know, beach a test about four hundred products beyond discount when up until about December of last year, both Coals and wool Wars were as part of the advertising campaign saying that when you come to our supermarket every week, we will have up to two thousand specials. Now, therefore, is it a headline when a supermarket comes out and says we're going to discount four hundred products. Now, let's put that into context. When you walk into a full service supermarket, you're going to be confronted with a range of about thirty five thousand products, medals, sizes, brands, and actually now the Metro stores are about twenty four thousand. The consumers will say, I don't care about the four hundred discounted products when I go shopping, I will buy far less than fifty of the products that are going to be on the shelves. What I want is, every time I go there, I want the minute number the twenty to thirty to forty products I'm on to buy. I want those ones to be at all times discountered. So choosing four hundred out of a huge range, it's not a compellingly attractive and convincing message to or consume us at large.
Yes, it sounds a bit like it's spreading around and won't really connect with a lot of them. You know, whatever you think about the three names we've mentioned here, it seems to me, you know, and you're the expert, but it seems to me that Aldi is always ahead of the game with their ads. And I'm thinking at the moment of the young lady who gets cross because she has to explain to the customers that they're just every day low prices and it's not a not a sale until she gets, you know, swamped with balloons. So you know, that seems to me that they've already taken a position which puts them ahead of what's being offered here.
Yes, and more, particularly when you make reference about Alvi. You talk about a discount supermarket. Now that adjective is descriptive and differentiating in itself. It's not just a supermarket, it's a discounting supermarket. So if you are price sensitive and you're wanting greater value, you are in kind together. They see when they entered the Australian marketplace, there were two things. One Alde never used to advertise all of a sudden, the creative last iconic humor of Australian and so a lot of the humor in the advertising is very uniquely Australian, each kind of Once they entered this marketplace, they found it competitive, They found it a very saturated marketplace and concentrated whereby at that stage back in two thousand and one, Coals and Woolnot's had about seventy eight percent market share of all supermarket sales. Today it's close to sixty six percent. And that kind of twelve percent variant is now occupied almost solely by Alvi. So changed its mode. It's got its advertising, it's positioned itself nicely, and it's say when you will know that nineteen three percent of our products plus are going to be house brands, but we've checked them We're proud of them, and I think that the most significant thing. This is another great competitive thing for anyone in small business. Oh well, you know wil Wars is going to have four hundred specials. We'll have to go out in disccown. Stop you don't. Consumers are looking for value rather than price, and so what you've got to learn from is, well, hold on, how can you compete with on all other things other than price. It's about quality, range, consistency, and exactly what you were saying. If people believe that every time they go to Welder, they're going to get the best or possible, that is consistent with an advertising campaign that has been embraced news for over twenty years by Coals and Wolvers. And that's the sad part. Wolvers at one stage had six advertising campaigns, you know, to press through people green green prices are down, reward loyalty programs and that sort of thing, and people say, hold on, what do you stand for and what is your message? There was no conviction and no understanding of consumers. The single most successful retailing group in the world has one advertising message. It's called Walmarts, and Walmarts say every day lower prices, which gives the consumers the power. It doesn't matter when you shop where you shuffer, what you're shopping for. When you come into Walmart, you will know that you're getting the best possible deal because there's nothing more annoying when you go on Wednesday and by your petrol at a service station and it's fifteen centsily and more expensive than what it was the day before. Because the discount cave off on Tuesday. Logic, there's no logic. It's just that there is this seven day cycle of discounting and consumers no integrity, no authenticity. Hold on, let's be reasonable. So the everyday lower prices. If you could say that, I've been prompident to just write an article text of about a thousand words for a couple of magazines that I write for around the world, and I'm syndicated on that sort of thing, you know, talking about value and the opening sentence, and I usually spend more time piking about the opening seconds and what I do for the entire rest of the text of about a thousand words. And I think if you want to be valued, you have to give value. And when you're discounting all the time, that does not represent in the minds of many consumers value.
So you're only getting it part at the time. Yeah, I get it all right, Barry, thank you for that my pleasure.
Thank you very kind of for the opportunity night.
Barry, consumer behavior analyst and managing director of Marketing Focus, got some interesting comments here about the recent conversation, but I have to get out of here, so all I can do is so thank you for those and I'll keep them in mind. But I know Ben Fordham has some plans for after the news on TWGB and then Mark Levy will be along and on before we see it's Peter Figan, see you tomorrow. I just dropped in see what condition make condition was in? Yeah?
Yeah, oh yeah, what condition my condition was in?