Phil speaks with Sara Dommer, assistant professor of marketing at Penn State, about her study on why people cheat on tasks with no tangible rewards - like crossword puzzles or calorie counting.

Dommer found that people cheat to boost their self-perception, a phenomenon called diagnostic self-deception - where they attribute their improved performance to ability rather than dishonesty.

Her research, published in the Journal of the Association for Consumer Research, explores how this self-deception makes people feel smarter or healthier.

Phil speaks with Sara Dommer, assistant professor of marketing at Penn State, about her study on why people cheat on tasks with no tangible rewards - like crossword puzzles or calorie counting.
Dommer found that people cheat to boost their self-perception, a phenomenon called diagnostic self-deception - where they attribute their improved performance to ability rather than dishonesty.
Her research, published in the&nbsp;Journal of the Association for Consumer Research, explores how this self-deception makes people feel smarter or healthier.

Join Phil O'Neil from midnight to 5.30am Tuesday to Friday.

Join Phil O'Neil from midnight to 5.30am Tuesday to Friday.

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