Mike speaks with James Ward from Drive.com about Cadillac's entry into the Australian market with the all-electric Lyriq SUV, which will arrive by late 2024.

The Lyriq's pricing will be more affordable than expected, undercutting rivals like Mercedes-Benz, BMW, and Audi.

It will be sold through a "direct-to-customer" model, with buyers specifying their cars online and delivery through experience centers in Sydney and Melbourne.

Cadillac also plans to expand its showroom footprint in the future.

Mike speaks with James Ward from Drive.com about Cadillac's entry into the Australian market with the all-electric Lyriq SUV, which will arrive by late 2024.
The Lyriq's pricing will be more affordable than expected, undercutting rivals like Mercedes-Benz, BMW, and Audi.
It will be sold through a "direct-to-customer" model, with buyers specifying their cars online and delivery through experience centers in Sydney and Melbourne.
Cadillac also plans to expand its showroom footprint in the future.

Australia Overnight with Mike Jeffreys, 12am – 4am weekdays.

Wake Up Australia, 4am - 9:30am weekdays.

Australia Overnight with Mike Jeffreys, 12am – 4am weekdays.
Wake Up Australia, 4am - 9:30am weekdays.

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