Bill Woods speaks with Associate Professor Sukhbir Sandhu, University of South Australia associate professor & executive co-director for the Centre for Workplace Excellence, about the growing trend of companies pushing social issues.  Is it really 'go woke or go broke?'

Professor Sandhu says “CEOs don’t have a playbook on how to deal with these issues.” 

“It used to be that a business will make profits and generally will not be part of the social activism. It is, however, getting more and more difficult for CEOs not to take a stand ... It’s now becoming riskier if an organisation does not.”

Bill Woods speaks with Associate Professor Sukhbir Sandhu, University of South Australia associate professor &amp; executive co-director for the Centre for Workplace Excellence, about the growing trend of companies pushing social issues.  Is it really 'go woke or go broke?'
Professor Sandhu says “CEOs don’t have a playbook on how to deal with these issues.” 
“It used to be that a business will make profits and generally will not be part of the social activism. It is, however, getting more and more difficult for CEOs not to take a stand ... It’s now becoming riskier if an organisation does not.”

Australia Overnight with Mike Jeffreys, 12am – 4am weekdays.

Wake Up Australia, 4am - 9:30am weekdays.

Australia Overnight with Mike Jeffreys, 12am – 4am weekdays.
Wake Up Australia, 4am - 9:30am weekdays.

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