Dr Eloise Zoppos, Principal Research Consultant at the (ACRS) Australian Consumer and Retail Studies - Monash Business School, about their latest research that has found traditional bricks and mortar retail stores have surged in popularity post-pandemic, with Australians preferring to shop in-store across most product categories including apparel, personal care and household goods.

However, Australians rate the online shopping experience better, and return more items purchased in-store than online.

“Prior to the pandemic, there was a clear divide amongst shoppers over physical versus online shopping experiences, with the majority of Australian shoppers preferring to use physical stores as their main channel for non-grocery retail purchases,” says Dr Zoppos.

“During COVID-19, online became the main non-grocery retail channel out of necessity and the majority of Australian shoppers turned to online methods, a trend which was accelerated by the pandemic. We’re now seeing the return of a preference for physical stores and shoppers are moving between the offline and online worlds more seamlessly than ever before”.

Dr Eloise Zoppos, Principal Research Consultant at the (ACRS) Australian Consumer and Retail Studies - Monash Business School, about their latest research that has found traditional bricks and mortar retail stores have surged in popularity post-pandemic, with Australians preferring to shop in-store across most product categories including apparel, personal care and household goods.
However, Australians rate the online shopping experience better, and return more items purchased in-store than online.
“Prior to the pandemic, there was a clear divide amongst shoppers over physical versus online shopping experiences, with the majority of Australian shoppers preferring to use physical stores as their main channel for non-grocery retail purchases,” says Dr Zoppos.
“During COVID-19, online became the main non-grocery retail channel out of necessity and the majority of Australian shoppers turned to online methods, a trend which was accelerated by the pandemic. We’re now seeing the return of a preference for physical stores and shoppers are moving between the offline and online worlds more seamlessly than ever before”.

Australia Overnight with Mike Jeffreys, 12am – 4am weekdays.

Wake Up Australia, 4am - 9:30am weekdays.

Australia Overnight with Mike Jeffreys, 12am – 4am weekdays.
Wake Up Australia, 4am - 9:30am weekdays.

Advertisement