Marker 01

On this episode of Our American Stories, before it became a national name, Trader Joe’s was just a small Los Angeles shop with a big idea. Founded by Joe Coulombe, the store broke every rule of traditional supermarket chains. Instead of trying to compete with the largest grocery stores in America on size, it won on personality, price, and products that customers couldn’t find anywhere else. Decades later, Trader Joe’s has grown into one of the biggest grocery success stories in the United States, rivaling major supermarket chains while keeping its neighborhood feel. Our own Greg Hengler shares how a single store sparked a grocery revolution.

Support the show (https://www.ouramericanstories.com/donate) 

<p>On this episode of Our American Stories, before it became a national name, Trader Joe&rsquo;s was just a small Los Angeles shop with a big idea. Founded by Joe Coulombe, the store broke every rule of traditional supermarket chains. Instead of trying to compete with the largest grocery stores in America on size, it won on personality, price, and products that customers couldn&rsquo;t find anywhere else. Decades later, Trader Joe&rsquo;s has grown into one of the biggest grocery success stories in the United States, rivaling major supermarket chains while keeping its neighborhood feel. Our own Greg Hengler shares how a single store sparked a grocery revolution.</p>
<p>Support the show (<a href="https://www.ouramericanstories.com/donate)">https://www.ouramericanstories.com/donate)</a>&nbsp;</p>

Our American Stories tells stories that aren’t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we’ll be a place where listeners can refresh their spirit, and be inspired by our stories.

Our American Stories

Trader Joe’s Didn’t Try to Be the Biggest. It Became the Most Beloved

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/987143d3-797c-472c-87a8-b34b0151ebe5/transcript

Advertisement