On this episode of Our American Stories, for the longest time, the NBA was a financially unstable, mostly regional, and hard-to-sell property—at one point, they were nearly forced off of CBS. But thanks to business-savvy individuals like David Stern, the NBA became a money-making machine. The question was: would CBS re-up with them or cut them loose? David Stern decided to draw a hard line. Pete Croatto, author of From Hang Time to Prime Time, tells the story.

Support the show (https://www.ouramericanstories.com/donate)

On this episode of Our American Stories, for the longest time, the NBA was a financially unstable, mostly regional, and hard-to-sell property&mdash;at one point, they were nearly forced off of CBS. But thanks to business-savvy individuals like David Stern, the NBA became a money-making machine. The question was: would CBS re-up with them or cut them loose? David Stern decided to draw a hard line. Pete Croatto, author of From Hang Time to Prime Time, tells the story.
Support the show (<a href="https://www.ouramericanstories.com/donate">https://www.ouramericanstories.com/donate</a>)

Our American Stories tells stories that aren’t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we’ll be a place where listeners can refresh their spirit, and be inspired by our stories.

Our American Stories

Our American Stories tells stories that aren’t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we’ll be a place where listeners can refresh their spirit and be inspired by our stories.

Our American Stories tells stories that aren&rsquo;t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we&rsquo;ll be a place where listeners can refresh their spirit and be inspired by our stories.

The Story of The Television Deal That Made the NBA a Global Entertainment Powerhouse

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c3817c72-d303-4ed2-9567-b2c3009c7794/transcript