On this episode of Our American Stories, in an age of viral marketing campaigns and carefully crafted advertising strategies, one Texas business owner took a very direct approach. Mitch Felderhoff, co-owner of Muenster Milling in Muenster, Texas, decided to eat nothing but his company’s dog food for 30 days. The goal was simple: prove confidence in the product and create a publicity stunt people could not ignore.

Support the show (https://www.ouramericanstories.com/donate)

On this episode of Our American Stories, in an age of viral marketing campaigns and carefully crafted advertising strategies, one Texas business owner took a very direct approach. Mitch Felderhoff, co-owner of Muenster Milling in Muenster, Texas, decided to eat nothing but his company&rsquo;s dog food for 30 days. The goal was simple: prove confidence in the product and create a publicity stunt people could not ignore.
Support the show (<a href="https://www.ouramericanstories.com/donate)">https://www.ouramericanstories.com/donate)</a>

Our American Stories tells stories that aren’t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we’ll be a place where listeners can refresh their spirit, and be inspired by our stories.

Our American Stories

Our American Stories tells stories that aren’t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we’ll be a place where listeners can refresh their spirit and be inspired by our stories.

Our American Stories tells stories that aren&rsquo;t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we&rsquo;ll be a place where listeners can refresh their spirit and be inspired by our stories.

The Dog Food CEO Who Ate Kibble for 30 Days

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/80cc8234-193c-4d2e-ab37-b3f70167b633/transcript